Why Does Your Small Business Need a Website

Why Does Your Small Business Need a Website


Hi everyone! Today, we’re going to talk about websites and we have a guest Michael. He has a business, here in Toronto. Michael, please, tell us more about your business. Hi Alex! Yes, I’m a business owner in Toronto, I run a construction company. What we do is we provide our clients with custom approach, build houses, do design, do renovation, and other construction-related services. Great! Can you please tell us, do you have a website? No, I don’t have a website. Clients still find me, word of mouth works well for me. I don’t really see any necessity of having a website. Oh! But website is very essential nowadays for any business And today’s video will explain it to you why Did you know that nearly 85% of customers tend to rely on the Internet to
find a local service. In this regard, you may consider your personal
habits. In case you are on a vacation in a foreign
land and are in need of a restaurant to satisfy your hunger, what would you do? Well, you may either ask the strangers around
you or simply do a quick search on the Internet. The latter seems to be the most likely choice. Ultimately, you will find yourself on the
website of a restaurant. Most customers visit and scan through a business
website before ordering/buying the service or product. While having a small business website is,
of course, a prerequisite for success, do note that the website needs to be optimized
for conversions. The just presented scenario simply reflects
the fact that the presence on the Internet through third-party reviews, social media,
and an attractive website is of great importance. In today’s video, we list down all the reasons
why your small business needs a website. Since 85% of people use the search engines
to look for businesses/services in their locality, having shown up in the local search results
will boost your sales. In case you still rely on the rather traditional
word of mouth or outdated advertisement methods, your business/service may not find the success
that it deserves. Suppose, for instance, you have an awesome
bakery located in Toronto. In case you do not own a website, people in
Toronto who search ‘bakeries near me’ are not going to learn about your presence. A business website is considered to be the
foundation of a digital marketing strategy. This is the prime spot where most of your
customers will end up in pursuit of your services and information about your employees/products. Moreover, a website is what bloggers and social
media influencers link back to. While it will definitely be worthwhile to
have active social media accounts such as Twitter, Instagram, or Facebook, that alone
is not really enough. This is because third-party platforms reduce
the amount of control that you have on your brand’s visibility over time. For instance, the recent change of algorithm
by Facebook could be an example. Now, brand posts tend to get deemphasized
unless they have a particular amount of interaction. So, in order to engage the customers on Facebook,
a brand’s strategy would now be different. Since an increasing number of customers are
looking for products on the Internet, it is important to have a place to showcase your
products/services. Having a website allows your business to have
two opportunities. These include: First, the customers will have greater trust
in your products and can purchase on the go Second, the customers will check the products
out online before visiting your physical store for a purchase However, there is a number of challenges that
you may face when it comes to website development for your business. For example, if you’re in need of e-commerce
website, you should take into account the shipping tools or the fact that you will have
to update the inventory/catalog constantly. Having a website will significantly improve
the credibility of your business. At the same time, it will reassure your customers
that you own a legitimate business. In case you get your website designed professionally
by a highly reputed digital marketing agency such as Media Glance, your customers will
easily get hooked on. This is because this digital marketing agency
deals in a range of modern website designs for all types of businesses. Other services that we provide include Search
Engine Optimization, Local SEO in Toronto, Social Media Marketing, Display Advertisement,
PPC Management, Email Marketing, and Content Marketing. Once you own a website, all of these services
on their own can bring unique benefits to your business. Ultimately, you will see a rise in your profitability. A business website offers you a wonderful
opportunity to learn more about who your audience and customer base are. At the same time, it offers you a unique opportunity
to find information about your potential audience. Once you get an idea of who your website visitors
are, you can tailor your interactions based on the preferences of your customers. This is a great way of increasing profitability,
and successfully running a business on the Internet. For instance, offer unique discounts to users
that are visiting your website in return of a subscription. This allows you to collect their email addresses. Regular communication through the newsletter
could then be established. The emails of customers can also be used to
share special offers, promotions, and advertisements for new products and offerings. However, do remember that communication through
the Internet should only be done sparingly. In case you fill up the inboxes of your customers
unnecessarily, they are likely to flag/block your email address. In case you decide to have a website for your
business, you are likely to see returns on your investment within a few months. This, however, holds true in case you utilize
the power of a website and digital marketing services effectively. This is something that reputable online marketing
agencies such as Media Glance can help you with. Usually, the maintenance of a website as well
as initial cost to design and build a website from scratch can vary depending on the quality
and how much work you need to be done according to your business goals. Websites are a great way to reach out to the
potential and existing customers. They allow you to showcase your service or
products to your target audience, resulting in better customer engagement and long-term
profitability. All in all, business websites increase customer
loyalty and trust, by making your service/brand look authentic and legitimate. If you found information in this video useful, please like our video subscribe to our channel and follow us on all other social media channels Have a great day!

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