What are Google Shopping ads (in just 2 minutes!)

What are Google Shopping ads (in just 2 minutes!)


Hi guys, my name is Luc from Dynamic Creative
and I’m here today to give you a two minute run down on the fastest growing format in
e-commerce advertising, Google Shopping Ads. Shopping ads allow you to show your products
at the top of Google search results for relevant search terms. In fact there’s no easier way to be found
by people searching for the products you sell than with Google Shopping. That’s why we recommend all of our e-commerce
retailers start with Google Shopping ads. So what exactly do they look like? Well a Google Shopping Ad consists of your
product title, your brand, an image and your product’s price. Because you only pay when someone clicks on
your ad, pre qualifying shoppers with these elements means you’re only paying for relevant
traffic. Google shopping ads appear at the top or alongside
your search results on desktop and mobile devices, to access all shoppers, even those
on the go. Google Shopping ads are used to target the
best possible return for your ad spend. They target consumers most likely to purchase,
showing them the product ads most relevant to their needs. Users are pre qualified and often further
along their purchase journey. That’s why Google Shopping ads have over
30% higher conversion rates than Google Search ads. No matter the size of your business, if your
goal is to sell products online, you need to be on Google Shopping. To get started, you can set up your Google
Merchant Centre and Google Ads accounts or you can follow the link in the description
of this video to connect your e-commerce website with the Dynamic Creative Google Shopping
Ads App. We optimise your product and category data
to match the way that shoppers search, browse and buy. You get Google Shopping ads for every product,
category, sub category and variant listed on your website. With Google Shopping ads for every product,
every product title optimised for relevancy and every ad price adjusted whenever you make
changes, you will have the very best opportunity to get the most out of your online advertising.

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