Video Marketing For Small Business – The Only Marketing Tool You Need?

Video Marketing For Small Business – The Only Marketing Tool You Need?


we’ve all read and seen how powerful
video marketing is these days but is it the only tool that small business owners
need I think so either internet fans Ryan Perry and in today’s video blog
let’s talk about marketing tools and the fact that I think video is the only
marketing tool that you need in order to be successful that doesn’t mean that you
don’t need Facebook and Twitter but at the core of it all video is going to
breed the primary tool that can really drive your business board and let me
explain why first of all we all know that marketing for small business owners
these are people that have a local audience too wearing multiple hats
they’re working way more than 40 hours a week and they’re trying to compete in a
very noisy and cluttered environment you know the real question is how do you
separate yourself from the competition well for me in my business it’s all
about me for you in your business it really should be about you there is no
other you out there and the best way to let people know is through video
marketing I want to share a couple of examples with you case studies if you
will ones with an estate attorney and one is with a chiropractic but first
let’s talk about some real live research numbers on the power of video I’m sure
almost everybody out there knows that a picture is worth a thousand words well
did you know that Forrester Research did a study and found out that one minute of
video is worth 1.8 million words now think about it who’s going to actually
take the time and energy to read 1.8 million words but are willing to watch
one minute worth of video another great statistic comes from Forrester Research
and that is the chances of getting a page one that is the first page of
Google ranking increases by 55 0 50 percent
with video now another way of thinking that about that is if you do not have
video it’s 50 times more difficult to rank a webpage on the first page of
Google let that one sink in for a little bit if you’ve contemplated doing
Facebook live videos get this you are ten times more than likely to get
comments on a live video than a regular video upload on Facebook and seeing how
Facebook is looking for engagement the more engagement the more visibility the
more visibility the more likely you are going to sell products so live video on
Facebook is a powerful tool I could go on and on about video statistics and how
powerful video is for small business but let’s shift gears and let’s talk about
the personal aspect of video and a couple of local case studies the first
one I want to talk about is an estate planning attorney who when they launched
their website had zero visibility online and really was starting from scratch and
we started out with a video campaign and that is a video blog simple talking head
videos like this where you stand in front of a camera hit record and start
talking about your industry I had the client set up on shooting for
videos four videos a month and it was a little sporadic that’s why I threw up
free sometimes I’d get two sometimes I get four but what shifted was in about
six months this client started getting calls from
prospects going hey I saw your videos online and I want to schedule
appointment so if not only was the video creating the visibility that we’re
talking about but it was also creating conversion people are able to connect
with this estate planning attorney through her videos and went wow I like
this person she’s smart she’s competent this is the person I want to do business
with and she was able to close more business faster and and I think about
two years or so almost 25% of her business was through online since we had
started out from scratch this was pretty much all
brand-new business that was coming in through the web and that was just doing
four videos a month uploading them to youtube and then embedding them into her
website as blogs very very powerful the second case study I’d like to talk about
is a chiropractor who opened up a second office in another town and said Ryan
what do i do how do I get visibility to let people know that I’m down in this
other city and I go well it’s pretty simple we’re gonna shoot some videos
about chiropractic and we’re gonna really target the specific city that you
are working in which happened to be Tiburon and if you take a look at this
screenshot I took this was a few years back you could see how powerful it is
not only were we able to get the website to rank number one on Google but three
of his videos ranked number two number three and number four essentially
locking the first four positions on the first page of Google now think about
that you only have tens positions in the
first place and we were able to lock out the top four positions by using video I
have consistently used just video marketing tactics along with blogging
along with social media but we’re using that video in the blog we’re using the
video in their social media campaigns to drive first page ranking for countless
clients over the years you can do the same thing all you got to do is start
shooting video if you’re not sure what to say go ahead and download my free
ultimate content creation guide in the link below the great thing about this
guide is that walks you through step by step how to generate content for your
video blogs that are relevant for your target audience what about you would you
agree that video is the only marketing tool that small business owners need in
order to grow their business I’d love to know by leaving your comments below that
or leave a thumbs up or a thumbs down to let me know and be sure to subscribe to
the channel above

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