The Importance of Simplicity in Your Web Design

The Importance of Simplicity in Your Web Design


Hey guys! Savanna Bell here with My Massage World and
this week’s topic in the group is website design, so in today’s video I thought I’d
talk about the importance of simplicity when designing your site. Remember back when the internet was this cool
new thing and websites were filled to the brim with every flashing neon thing possible? It was like being in the middle of Time Square
or the Las Vegas strip in the comfort of home. There were banners and scrolling things and
music, and literally flashing ‘buy now’ buttons. It was awful! As the internet has evolved, so have websites,
thank God! Because it all boils down to how we navigate
and what works now. So what does work now? Well there’s a ton that goes into effective
web design; way more than I can fit in one of these videos. So to keep things as concise as possible for
you, let’s focus on the biggest key element….simplicity. We are bombarded with information and sales
pitches and content ALL. THE. TIME. If you notice, the more complex the internet
and our technological lives have gotten, the more simplistic all the components of those
things have gotten. So to go with that, you need to design for
a minimum amount of conscious and cognitive effort. What do I mean by that? Our brains are designed to perform any task
with the least amount of effort exerted as possible. The harder we have to think about something,
the longer we have to look at something to understand it, the more calories our brain
is using, and the more overwhelmed it can get. So we tend to avoid that stuff, right? I mean, again, for those of you old enough
to remember, think back to those original websites from back in the day. Completely overwhelming and confusing would
pretty well describe most of them. There was just too much going on. So why in the world do we still see this on
so many sites now? I mean, hopefully you don’t have a ton of
congested content on a page with flashing buttons and scrolling this and that all over
the place, but still I see sites that are overwhelming in their own right. There’s too much unnecessary text. Too many service options and convoluted descriptions. Or it’s too confusing to navigate and know
where to go from one point to the next. So how do you fix that? You develop a system that you want people
to work through. This means figuring out your navigation to
meet the goal of your website and designing your site around that. So when a person lands on your homepage, do
they know where to go next? They should! You should state simply what you do, how it
can help them, and how they can get it. Then have clear calls-to-action to direct
their next steps, whether that’s to read more about your services, learn more about
your type of massage, read your blog to see if you’re the type of therapist for them,
or simply to book an appointment. So take some time and think about the big
goal for your website and the small goals for each section of that website. Then you start coming up with the content
and then designing. Don’t start with the pretty stuff first. The pretty stuff is there to convey the overall
theme and purpose of your site, not be the content. A pretty site with crappy navigation and no
purpose is still a crappy website. I’d rather see an ugly site with easy, user-friendly
navigation and content. Hopefully you’ll work toward having the
pretty stuff AND the great content AND the user-friendly navigation, but one step at
a time, right? Now, keeping a simple website does not mean
you can’t offer more than one thing, or that if you have a complexly structured business
that you must have a complex website. That’s not true. Just take a look at Amazon or Walmart. They are immensely complex businesses and
yet their websites are fairly easy to navigate. Even if you offer a variety of things, like
massage and yoga and retail and classes…you can still make your site simple. Each of those has a specific section and can
be simplified on your homepage to highlight and show all that you do without looking like
a crazy mess. It can take some serious brainstorming and
fine tuning, but it’s perfectly possible. So take what you will from today’s video,
but I hope this gives you a little kick in the pants to take a look at your website and
see where you can improve. Is it too complex for your visitors? How can you simplify it to better suit their
needs? For more tips on web design, be sure to join
the My Massage World Facebook group where we’re spending all week discussing it. Thank you so much for watching today. As always, check us out at MyMassageWorld.com,
like us on Facebook, subscribe to us on YouTube, and stay tuned for more videos – there’s
a new one every week.

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