Hi, I’m Lisa, the Social Media and Communications
Assistant from the Eastern Enterprise Hub. Today I’m going to be talking to you about
how to make your website more appealing to your online customers.
According to Steve Jobs, the web is the ultimate ‘direct to customer’ distribution channel. Another
way to think about it is that the smallest company in the world can become the biggest
company in the world just by using the web. And how right he was. There are five key points to making a website appeal to online customers. Step one: the user journey. Making sure people know what to do when they land on your website
is the most important part of your website success. Always start here. Don’t get bogged
down with design until you’ve mapped out the journey of what you want your customers to
take. Step two: calls to action. Someone has landed
on your site but what now? When it comes to websites we actually quite like to be told
what to do. It’s strong calls of action throughout that leads us to a journey of conversion.
Step three: Device. Now more people use the internet on mobile devices than on desktop,
this means your website must be mobile responsive, by either having a responsive design, a mobile
specific website and in very few circumstances, an app.
Step four: design. Steve Jobs was renowned for his eye for design, he used the word ‘taste’
a lot when creating his Apple products. Consider your audience’s taste above your own. Create
something that they would like. Step five: visibility. Ensuring that your
customers can find your website through search engines is vital to its success. Nearly every
journey on the internet starts with a search engine. Having a strong long-term search engine
marketing strategy will help make your website visible to those customers based on their
search engine habits. So there you have it, my top five tips on
how to your make your website more appealing to online customers.
One final piece of advice, don’t skip ahead, if you do, the whole thing will fall over.
For more information, you can check out our website below.