Social Media Marketing for Small Businesses (DOUBLE Your Revenue)

Social Media Marketing for Small Businesses (DOUBLE Your Revenue)


Hey everyone, welcome back to my channel! In today’s video, I’m going to talk about
how you can use social media as a great marketing tool to help you grow your business. By the end of this video, you will learn how
to build a loyal relationship with your existing clients and attract new ones, so that you
will develop a strong brand and the ability to stand out as the authority in your niche. If you want more tips on growing your online
influence and building your online empire as a business owner, be sure to subscribe
to my channel and hit the bell to be notified whenever I upload a new video every Friday. Social media marketing is NOT an optional
choice if you want to build brand awareness and market your small business. Social media not only helps you connect with
existing clients, it also gives you the opportunity to connect with prospects and grow your online
presence. Many small business owners make the mistake
of putting it off because they think their customers are able to find them because they
know who they are, but they do not realise how a strong online presence can really benefit
their business progress in the long run, and how it can actually multiply their revenue. Having a social media presence can also help
you be ahead of those competitors who don’t already have their social media accounts set
up yet! The first tip that I have for you is to define
your marketing goals. Marketing goals are specific objectives to
help you work towards your desired outcomes, and it is especially essential in growing
your business. When you have clear goals for your marketing
strategy, you will be able to know what steps to take in order to have success. Your marketing goals should be clearly defined
and aligned with the purpose of your social media campaigns. When you create content with a purpose, you
will be able to come up with strategic content which accomplishes your goals. Some examples of marketing goals are increasing
brand awareness, generating leads, providing customer service, building the relationship
with existing clients, and getting more sales. The second tip is to be present on multiple
social media platforms. Being on Facebook or Instagram alone isn’t
enough. On the other hand, being on every single social
media platform is too overwhelming and it can cause you to lose focus. You will first need to know the demographics
of your target audience and where they are most likely to “hang out” on social media. For example, Pinterest reaches 83% of women
aged 25-54, so if you are trying to sell workout supplements for muscle building to men, you
probably shouldn’t focus on Pinterest as part of your social media strategy. However, if you are running a food recipe
blog, Pinterest will be a great place to reach your target audience. When you know your target audience well, you
will be able to decide which social media platforms you should focus on. My advice to you is to find the top 3 social
media platforms where your target audience use the most frequently, and focus on those
3 platforms. The third tip is to post consistently. Once you have decided on the top 3 platforms
that you are going to use, you will need to ensure that you are posting content consistently
on these platforms. People want to engage with a brand that is
active. For example, if you stumble across a page
and their last post was from a few months ago, you’re not very likely to follow them,
right? Posting consistently creates trust with users
in a psychological way. What I mean by that is, it will create the
impression that you are responsive and present to answer queries, because your social media
accounts are active. If your last post was a few months or a few
weeks ago, people will have the impression that you’re not there to respond to their
queries, which may create concerns with regards to purchasing your products or services. Posting consistently will also ensure that
your content is up-to-date so that your followers are aware of what’s going on and what’s
the latest news. When you post on a regular basis, this also
helps you create more engagement on your social media platforms, which ranks content based
on the amount of engagement received. When your content receives more engagement,
it will naturally be boosted by the algorithm to enable your post to be seen by more people. This is how it works on most social media
platforms, especially Facebook and Instagram. According to Quicksprout, 52% of small businesses
post on social media on a daily basis. That means that if you post daily, you will
be able to make a lasting impression, and stand out and be ahead of the 48% of the rest
who don’t! The thing from holding most small businesses
back from posting content daily is because that they don’t know what to post. If you look back at your marketing goals,
this can really help to direct you with regards to creating your content. The forth tip is to post valuable content. People need a reason to follow you, and they
will only do so if they find that your content is valuable and relevant to them. Most likely, they will follow you because
they are interested in viewing updates of your products and services, or they are looking
out for exclusive promotions that you can offer them. The best way to provide value is to share
content that is informative, such as tips, tutorials or infographics, and also offer
some discounts every now and then, so that there is an incentive for them to follow you. The key here is that the content that you
produce needs to be WORTH following in the eyes of your target audience. Flash discounts and contests are a great way
to create hype, and you can include rules in your contest such as getting them to follow
you, liking the post, and comment by tagging their friends. The fifth tip is to build relationships with
influencers. Forming relationships with influencers can
help you increase your social media presence on a large scale. Believe or not, influencer marketing is the
FASTEST-growing online customer acquisition method according to Quicksprout. Influencer marketing helps to build credibility
and trust for your business because these influencers have already successfully established
themselves as the experts in their niche. Studies have shown that tweets from influencers
have increased users purchase intent by 5.2X. Influencer marketing is also extremely effective
because you are already reaching a target audience that are highly focused and relevant,
which is why you are able to generate a high return on investment due to the relevance
presented and it also does not appear to be pushy, which is why it is much more effective
as compared to ads. It is also more cost-effective as compared
to running paid ads, as micro-influencers charge around $500 and below per post, and
some are even willing to do it for free in exchange for your products. What other social media marketing tips do
you have to market your small business? Do leave a comment below! If you want to join a community of like-minded
entrepreneurs, freelancers and aspiring influencers, I have a closed group on Facebook called the
Instagram Marketing Rockerpreneurs where I share Instagram marketing advice to help you
and your business grow. Click here to join. If you want to learn how to grow your influence
on Instagram so that you can build trust with potential clients and get more sales, check
out this video over here. And if you want to find out how to create
an effective content strategy on Instagram, do check out this video over here too! Thank you all for watching. If you like this video, let me know by liking
it, subscribe if you have not done so, and leave a comment if you found this helpful. Do share this video with anyone who will find
this useful too.

6 comments

  1. I'm working really hard on my list building efforts right now. I don't love instagram so even though my target audience is probably there, I just don't enjoy the platform so I starting facebook and I have pinterest. I'm thinking of Linkedin as well since it's really an untouched place. Thanks for your tips!

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