Small Business Tips: How to Beat Your Competition | Buzz Small Business Magazine

Small Business Tips: How to Beat Your Competition | Buzz Small Business Magazine


As a small business, sharing the field with
“big league” competitors can be intimidating. Here are three tips to help ensure your small
business is an industry all-star even among the giants. Be an information hub. Be a one-stop shop
for news and knowledge relevant to your industry. Start a blog for tips and tricks for success
and share valuable info on Twitter, Facebook, and LinkedIn forums. Share information off-line
by speaking at an industry event or conference. Focus on the Community. Engage with the local
community to build support for your small business. Your business could provide free
business advice, do volunteer work for a local charity, or host a community event, giving
your small business a friendly, relatable face. Be proactive about delivering great customer
service. Follow up with customers to see how this product or service is working for them.
Make customer service easy to reach and allow customers to get in touch with you in multiple
ways. By phone, live chat, Twitter, Facebook, or any other method that’s relevant for your
audience.

13 comments

  1. I don't know if I would say "intimidating", but it is challenging to get and keep customers. Probably, it's more of a challenge to keep customers. Anyhow, this was a good video. Now, I'm not gonna spam this channel with a useless "Good job". What was good was the tip #2 – engaging with the offline community, speaking at events, sponsoring, and so forth. Also, I liked the mention of LinkedIN for sharing information, most mention FB and Twitter only. Last, the speaker is a hottie!

  2. @impactgreatness Thanks! We're glad you found these tips useful. Let us know if you have any questions.

  3. Good tips! Indeed, sometimes it's just so hard to keep up with the competition of big-guys, but I still feel there's a lot of potential out there for small businesses to dominate too. Even if small businesses don't have a reach as big as that of big-leagues, small businesses can still succeed very well by being their customer's "best friends".

    small number of dedicated fans/buyers > big number of buyers who don't like to "connect" with the respective business

  4. @randomfunlover You're absolutely right – thanks for the response. Let us know if you have any questions!

  5. Using social marketing is very important. I would put LinkedIn at the very top. It definitely goes hand-in-hand with your third point of contacting your customers. Although you are in business to make money, customers will ultimately come back and do business with those who take the initiative in following up after their purchase and remind them of future sales so that the clients cannot forget them. Hopefully they in turn with refer you to their friends and family.

  6. I love the first thing that is mentioned here, be an information hub. Let everyone know that your are the place to go for news in your industry. It is always good to be educating yourself within your industry all the time because most likely the industry that you are in is always growing.

  7. These are great tips for small business. As a business, customers look to you as the professional who knows what is going on and how to get stuff done…share your knowledge with them and they will always remember you as the go-to-guy(gal) when they need something or have a question.

  8. We're glad you found the information useful! Don't forget to subscribe to stay up to date with all of our latest tips.

  9. @MrZett79 I know a step-by-step plan that is raking in $874 per day from video marketing on youtube. wanna know the secret? get into hungry niches and stick to the plan read my advice below now cos it WON'T BE AVAILABLE TO THE PUBLIC FOR LONG.
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    3) put the knowledge into practice and get millions of views in no time

  10. a user named trulz12 from the DigitalPoint forum told me of this amazing new method.
    he makes about $1006 per day simply by uploading videos on youtube.
    wanna know his trick? search on youtube for "WS Marketing Course" «––
    it's a 1 minute presentation that explains everything you will ever need to know about marketing on youtube!

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