#Retail Roundup: Tips from Small Business Owners

#Retail Roundup: Tips from Small Business Owners


[POPPING] [MUSIC PLAYING] CARLY: Hi, I’m Carly from
Google Small Business Community. We are downtown in
Willow Glen, San Jose, today popping in on
some small businesses. So come with me. Tell us about your
busiest time of year, and how you get ready for
the busiest retail season. LINDA: It never occurred
to me when I started, but people started
coming in and said, oh, you know, I need this
or that for Halloween, and so all of us and
I started thinking, I need to gear up for this. CARLY: What time of year do you
start preparing for Halloween and getting all
of that in place? LINDA: In retail
you start in March, and I get regular
yearly customers that, have me help
them find a costume. And so many times
I hear, oh, gosh, I won first prize
with your costume. Because it was so original. CARLY: Tell us about your
busiest season of the year, and how you guys make it happen? EFRAIN: You know, Mother’s
Day and Valentine’s Day for a flower shop. Those are the biggest
ones in the year. But especially for
Apas, I think because we cater not only the
flower side, but we do have the interior garden. A lot of people are
coming to get decor. That, at Christmas, is
actually our biggest season, pretty much on the retail side. CAROL: We have several
different busy seasons. Of course, Christmas
is one of them, and we start setting
up for Christmas in the end of October. So you’ve got Halloween in here. I do do all of the holidays,
but in between the holidays we change up in between
different themes. Like right now we are
doing the tropical theme. So everybody knows that I
change the store every two to four weeks. So they– it’s that need to come
back in and see what I’ve done. CARLY: Do you do anything
else to promote the store and keep new
customers coming in? JORDAN: We definitely do a lot
of social media, email blasts, and always are trying
to do different events and different theme nights. CARLY: What’s the best
theme night that you’ve done, in your opinion? JORDAN: Well, actually,
tonight we’re having trivia. Trivia Tuesday. Some people win free
beer, free wine. CARLY: Has my name on it. I’ll be here for that one. Do you do anything to
help promote your business within the community to bring
new customers into your store? ZORO: Yeah, we do a lot of
charities and things like that. We do discounts, and kind
of free jewelry cleaning, and things like that for our
community here in Willow Glen. DIANE: We also have
a few store events that we participate in
that everyone on the avenue also usually participates
in, and for example one will be called Ladies Night Out,
and they’ll offer champagne, we offer cupcakes and champagne,
maybe some in-store deals. CARLY: What other
lessons have you learned along the way as
a small business owner? CAROL: You have to promote
different themes and happenings that go in the store. Like maybe I’ll run
a special sidewalk sale, something to get
people to keep coming in. JORDAN: Yeah,
definitely staffing is key, having your holiday
specials and gift cards, and all that kind of stuff
ready to promote that., It can be busy any time. So just being ready. LINDA: Well, it’s really funny. You always think in retail
that you get to call the shots. No you don’t. You don’t get to call the shots. So the people you’re
ordering from, they tell you this
is the deadline, and this is when you have
to have your orders in, or you just kind of
get what’s left over. So that’s how you do it, and
the customers also tell me– I need to get ready by
September, that’s when they’re starting to come in. They want to prepare early and
so you’re not really the boss. [LAUGHS] [MUSIC PLAYING]

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