NZTE Digital Google Day – eCommerce Workshop

NZTE Digital Google Day – eCommerce Workshop


we’re here today to learn about the best
practices the landscape and some key insights about selling online in Europe.
Here I have three top tips for the digital journey number one would be have
a purpose and tell an authentic story about yourself second one would be to
measure a success measure the milestones along the way to your to reach your
objective objectives and number three it’s really a sense of urgency start
yesterday. So when talking about social media strategy I think having a really
well-designed funnel is very important and so you want to use social media to
drive traffic and then you want to use your funnel, to nurture your customer
or your potential customers and convert them into buying customers. Yeah my top
tips would it should be to start so really embark on that journey I think
it’s sometimes easy to to get stuck in planning and trying to work out what the
ROI might be or some of something or you know how to make something big when
actually the whole thing with online is you don’t know all the answers you know
you can look at every case study you can make every plan but ultimately you have
to start and you have to be very flexible adapt adapt adapt improve
improve improve and then eventually you get something good.
I think one of the really important things is total authenticity and making
sure that their brand is consistent through all the different touch points
they have with a customer so my top tips for New Zealand businesses show up wise
up and speed up so show up in those moments that matter when customers are
looking to do something buy something find something out learn something
wiser use the days are available to create a great personalized customer
experience and speed up 53% of customers will leave a mobile website if it takes
longer than three seconds to load one two three
gone I think the most important thing whether
it’s digital or in fact Omni or whichever channel you’re playing is to
know what your story is and stay true to telling that and as you do that and make
sure that you care more about the details because they really matter

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