Musicians Find Gem at ‘Lighthouse Sounds’ | Small Business Revolution – Main Street: S3E7

– Here we go, we’re about to go surprise Lighthouse Sounds, Alex
and Hart, great startup, they have no idea we’re coming. – This is gonna be awesome. – Maybe we can drop a
track while we’re in there. – Hey, guys, how are you? – Hey, what’s happening? – We’re here to tell you you’re
one of the six businesses. – You guys are in, big news. – I was so nervous. – I’m so excited for you guys. – Are you gonna record some stuff with us? – Let’s rock this.
– Yeah, yeah. _ [Ty] Here we go. And we’re inside Lighthouse
Sounds right now. – And if you don’t record
your next album here. – You’re album’s probably gonna suck. – Go to
– Do it. – [Announcer] Small towns
across the country are fighting for their survival with the
odds stacked against them, but what happens if we join that fight, if we dedicate a little
money, a lot of experience, and thousands of hours of
work into one small town, focusing on the businesses at the heart of their Main Street,
what started as an idea, became a national movement
with over 30,000 towns nominated for the $500,000 makeover and more than a million
votes cast for the winner. – Good evening, Alton, Illinois,
how is everybody tonight? (crowd cheering) – [Announcer] Now in our third season, the team is taking on its
biggest challenge ever. The town is three times bigger
than any we’ve helped before, and the hurdles Alton
faces will put to the test the very idea of Main Street, America. So Amanda Brinkman and her team of marketing experts at Deluxe are going to work for the
people of Alton, Illinois, and they’re not alone. New season 3 cohost Ty
Pennington will be working with the team to rehabilitate
the town’s buildings, while a whole cast of
experts helps rehabilitate its businesses. Every episode, we’ll be working with a new small business to see if we can change the odds, if together we can start a revolution. – This is what I’ve wanted
to do my entire life since I was 10 years old. Ever since then I’ve wanted
to be an audio engineer. It’s great to just love
your job and love your life. My role is just recording
and mixing and mastering. Me and Hart, we’ve known each other since, what, middle school? Hart’s dad was my football coach. – I have no real musical
inclination or talent, but I wanted to start a business, just a place you can call your own. I have to thank my dad for my work ethic. When he passed away, dad left
me a little bit of money, and I wanted to do
something for my future. I wanna have something accomplished and match my name with success, and that in turn means Alex
is gonna be successful too, because we started this together. – Once Lighthouse started having success, so did the bands in Alton. Lighthouse has really been able
to propel a lot of the bands forward by being at the heart
of the Alton music scene. – Alex has tons of experience
making it sound really good, but not over producing it. – A lot of these bands wouldn’t
have a resource to record. At the deals we cut,
we’re like come on in, let’s get this record done. – Alex does the day to day
operations of the studio, and I’m still just learning. In the future, I would like to start doing that kind of stuff,
but as of right now, I do all the accounting and
I just pay for everything. – [Alex] We knew we were
gonna be losing money for the first couple years,
it’s one client at a time. It wasn’t plausible to
be profitable at all. – [Hart] It’s been a lot, a lot of stress. – [Alex] If we do something
stupid and spend money on something we shouldn’t,
that can make or break. That’s why we bicker about
the slightest things. – We’re always going at it, we’re like an old
married couple, for sure. – Right, we fight quite a bit.
– All the time, constantly. – He always wants me to buy him stuff. – See, old married couple right there. – [Hart] Even though our
business was doing good, I spent so much money here in rent and wasn’t making any back. We were gonna close if we
didn’t find a building. We just had to figure something out. We were just driving on Broadway, and we saw that fireplace building. I was able to use my
savings and purchase it, so we have no more mortgage,
we have nothing on it. – We’re excited to have you
guys across the street, Alex. – We’re excited to be
here, that’s awesome. – Take it easy, bye-bye.
– Take it easy. – [Hart] But there’s just
so much to worry about. There’s a thousand different
things that could happen. We spent 100 grand total
probably between investment and it could all go to nothing
if it doesn’t work out. – I’ve always been a
glass half-full person and Hart’s like there is no glass, the glass is broken on
the floor, type person. – [Hart] Yeah, I wanna look
negative upon it sometimes, but you really can’t do that. I wanna get this done, make
it the most awesome studio we can. It could be our future
for the rest of our lives. – [Amanda] Between the
business and the building, Hart and Alex have taken on a lot of risk, but the upside is huge. A renowned recording
studio can pull in artists from literally all over the world, and we’ve got the marketing
and branding power to raise them to that level. We’ve also brought in experts whose work is truly world-class. Juanita Copeland is
president and general manager of Sound Emporium, one of Nashville’s most prestigious recording studios, with credits from Johnny
Cash to Alabama Shakes, and she’s brought along chief engineer Mike Stankiewicz to help talk tech. We chose Hart and Alex
for their combination of raw artistic talent and
exceptional work ethic. Adding expertise to that equation could truly put them on the map. Hey, good morning, guys. – Hey, hello
– Hi. – How are you? – [Amanda] This is Juanita.
– Hart, nice to meet you. – Alex.
– Hi, good to meet you. – Hi, Alex, so nice to meet you. – This is Mike. All right, so show us around. So you’ve gutted the whole,
what was here before? – A fireplace store, as you can see from the few stovepipes and
chimneys that are left going up. The whole building’s
about 4,800 square feet. Upstairs we’re gutting, and we’re not gonna have that finished for the actual opening of this part. This is gonna be our retail over here. – And you haven’t thought
any about a reception area or having anyone… – We’re really not on that scale. – But the office space for the retail area could be a good area for that as well. – When are your guys planning to have this construction finished? – We’re hoping for June,
but fingers crossed. – I’d love to sit down and
talk a little bit about the stage plans that you have
and the current business model and get Juanita’s thoughts on both. – Definitely, sure.
– Absolutely. – We’re heading down the block to the current studio to talk layout. We’re not diving right in though because Lighthouse
Sounds has a lot of toys. – So we’ve got our theremin here. We’ve got a lot of weird
stuff in the studio and this is one of our favorites. – Okay, do you wanna try it? – Sure. What major songs use a theremin? – [Alex] Good vibrations
by the Beach Boys, horror films will use theremins a lot. – [Amanda] Oh, I didn’t think of that. – I didn’t even know
that would do anything. (weird hummings) – [Alex] The higher you raise your hand, the louder it’ll get. – Oh, cool! (laughing)
– [Alex] There you go. – So tell us a little bit
about how you’re planning to roll out the business and
how you’re thinking about it. – Right now it’s just a matter of getting the studio area done so we
can get in that new space and start being profitable. It would be great to have
other options in the studio that were making multiple forms of income. – The retail shop will
kind of go hand in hand with the studio part because
there’s nowhere around here where somebody can get local
band merchandise or anything. – What is the best way to
think through the revenue model of a studio, what really is your product? It’s the time, right,
it’s the rentable time? – Absolutely, it’s different
than renting a hotel room, but you’re renting it to make art. I would take that area
that you guys are calling a retail space and I would
make that another room. That would bring you more
revenue in my opinion than a shop that you can put upstairs. All that space should be
utilized to make music. But I also think you very
much need a reception area. So much of what we do
is it’s client services. It is taking care of people. Being in the studio world, there’s a four-letter word called vibe. – I’ve heard you guys use that as well. – Yeah, for sure. – Every studio has gear,
every studio has staff, but vibe is something you
cannot buy, you create it. – But ideally, you’ve
got an awesome console everybody wants to use and
a bunch of outboard options for EQs, compressors, all that stuff. Some people are more gear minded, others are more vibe minded, but if you can meet in the middle and have enough of each of
those, then it’ll be win-win. – Tell me how you’re feeling
about the things we’re sharing. – I agree with most of it,
but I wanna be able to work in the retail spot because
I don’t know how to do what he does here or record a session, so I can’t really come
work at my own business. – But you can be me. – It is music business, it is a business. You will be the prime business part of it. Then the creative part goes to him. That’s exactly how the Sound
Emporium has been set up and that is how we have thrived and how we have been the
busiest studio in Nashville. – It’s kind of scary. Our plan has been flipped
around a little bit, but if they can find a
way to apply that to me being involved more, then I’m
more than happy to do that, because I wanna be able to
come work at my own business. – [Amanda] Strengthening
this business will do more than just put Hart and
Alex in a better place. The new building is located
in a growing arts district on East Broadway, and that’s
important for two reasons. First, businesses like
Lighthouse and Jacobys Art Center across the street are repurposing
old industrial buildings that have been vacant for years. And second, the cultural
impact of arts businesses like this one in a town
this size is immeasurable. – What I love about Lighthouse
Sounds is these guys, they wanna stick it out
in their town, in Alton. In small towns, a lot
of times these people that wanna play music and be in bands, they leave because they think that there’s no outlet for them there. These are dreams, man,
and sometimes those dreams lay in the balance of somebody
who cares about your talent. – [Amanda] Local musicians
are already invested in Lighthouse’s success. It’s our job to reach everybody else, and that means giving
these guys a public face that measures up to their talent. Let’s talk a little bit about
attracting new customers. Who handles your website
and your social media? – A little bit of all us. We built it whenever we first opened and just kind of been adding stuff to it. We need to do an overhaul
and fix a couple things. – One of the things we love is this video, this drone shot of Alton, it’s awesome, but we wanna think through
when people are looking for studio spaces what they’re
coming to your site to do and how you wanna take them through that discovery journey of who you are, ’cause that’s where we’re
gonna tell your story, that’s where we’re gonna
communicate your vibe and your brand, for where
you’re gonna have your logo, and how they then book with you. We wanna make sure that
the word recording studio is not only in the tags on your page, but it’s littered throughout the site so that when the search
engines are crawling for those key words, you’re popping up. Search is the name of the game when it comes to the online space, because it’s the majority of
how everyone finds businesses. We do it, right? – If you Google just Lighthouse Sounds, ’cause I felt like I tried that and maybe it was even lower. – [Juanita] Yeah, we had
a hard time finding you. – Okay, so let’s talk
about studio operations best practices, business structure, what we really wanna focus
on from a studio perspective. Maybe something that could be helpful is almost writing a job
description for Hart, so we’re clear on the best practices between what should the
lead engineer be doing versus the business manager. – Absolutely, well, the first thing is that you have to wear several hats. You’re gonna be the engineer, but you’re probably also
gonna be the technical expert, and you may have to do
some light gear repair. And you are gonna have to be
the face of the marketing, I don’t know how much
accounting experience you have, but you’re gonna need to do that. I had to learn every bit of it. The little details matter. – I agree there’s a lot of
little things we could do, like the bookwork, that you know how badly that frustrates me. – What he’s saying more
or less is I can be bad about entering stuff in QuickBooks
at the end of every day. – It just makes things harder me. – But you should be the
one doing that, not you. That’s not acceptable, and I would get you if you were at my studio. – See, at my studio, and I
need to start getting people. – That’s right. – Gotta put that foot down. – Let’s talk a little bit
about the business structure. Give Juanita a sense for how
you structured the business. – Alex does 1099
independent contractor work, is how we do it now so I
don’t have to have payroll, and ’cause he’s the only one. – But eventually you will
need other engineers. – Yeah, that’s true,
because I in the past month, I just got a job with Vintage King. – Okay. – Is it distracting you though from your current job
at Lighthouse Sounds? – [Alex] Oh, no.
– [Hart] Mm-hmm. – I don’t think so,
it’s not taking me away from anything thus far, I
don’t know if Hart has some– – You’re leaving for two weeks. – Yes, I am leaving for two weeks, but it’s the only time
I’m gonna have to leave. – And you look before that,
there’s a ton of sessions, you look after that,
there’s a ton of sessions, and in that period, there’s none because we don’t have
anybody else right now. – What are you leaving for? Is it training or something?
– Training, yeah. – Well, even before I knew about this, I was nervous that you guys
didn’t have another engineer because you can’t have,
that is the kiss of death. Two weeks with no income, kiss of death. – I am curious kind of how decision making and things like that happen. Is it you because of the
ownership of the business or are you trying to make
all these decisions equally? – Me and him are partners, but everything in the
corporation’s all under my name. – So if everything’s in Hart’s name, in what way are you
guys actually partners? Does that make sense? – Yeah, totally.
– So don’t ask that question. – The best way I think to put it is there wouldn’t be a studio
without either one of us. On paper, it’s Hart’s business, but in reality, it’s the two of us. – A lot of equipment is
his and he invests a lot of the money he makes back
to gear for the studio. – Right, so his part of the partnership is the gear and the services. – The gear technically is
an asset of the business, even if Alex is– – If we sold Lighthouse Sounds to someone, and they offered us
whatever, a bunch of money, and I offer you some, you’re
gonna leave your gear. The gear is part of an asset. – If you offer him some,
but as of right now, the way it’s set up legally– – That is where it can get
scary because it’s messy. – You’re friends now, it is
just healthier and easier now to have very clear cut lines of ownership because right now you are the
one with the business risk. – If you don’t think Juanita
and I have ever had to go through any of those
kind of similar things, then you’d be mistaken. – Yeah, I know the feeling. (laughing) – We’ve been through a lot. – You don’t have to bring yours
up though, so that was nice. (laughing) – It is hard to mix
friendships and business, family and business, yet a lot of people go into business with their
friends and their family. – It’s kind of difficult
talking through that stuff, because it is hard to trust. That’s a lot of money of mine that’s been put toward someone else. – They can have a partnership
till the cows come home, but the buck stops with Hart
and he’s gonna have to take a more forceful role as
the leader for it to work. – [Amanda] Between 1969
and 1979, Aretha Franklin, Paul Simon, Willie Nelson,
and the Rolling Stones all recorded in a tiny studio
in Muscle Shoals, Alabama, and if we play this right, Alex and Hart could bring big artists from all over the country to
make music in Alton, Illinois. But to get there, Lighthouse
is going to have to take some huge leaps forward in
every facet of their business. Hart and Alex will continue
construction on the new space, but Deluxe has local contractors
on standby ready to hire in case the guys need
help with the build-out because we’re going to
be asking a lot of them over the next few months. Juanita and Mike are going to continue to work with Alex and
Hart shoring up operations and filling out the gear list, while the Deluxe marketing team collaborates with them on
rebranding the business as a destination recording studio. – Lighthouse Sounds is
about to make a big move into a new studio space, so the key will be to ratchet
up that brand, that look, that feel, that the big
bands really consider them. – [Amanda] If we’re
trying to reach artists outside of Alton, their first impression of Lighthouse Sounds is
going to be the website, so that’s where we start. – Over and over I heard
from their interviews, we don’t wanna be sterile,
we don’t wanna be sterile, but their website is really sterile. Hopefully, we can address
that through photos, kind of like those photos from studios that you see rock journalists take. – [Amanda] While we focus on website vibe, Hart’s hustling to keep the
construction schedule on track, and Mike’s across town working with Alex on the other key ingredient to any recording studio, the gear. – Upgrade just a little to some stuff that’s a little more recognizable to the clients that are using. Alex obviously wants a bunch of gear, but once you’re kind of
running and operating and you have income to reinvest, that’s where you can start
slowly over time adding new gear. It’ll just be a slow
process, it’ll take time. – [Amanda] The gear upgrades
might be a long road, but the guys are putting together some of the other key pieces of the puzzle even faster than we had hoped. – We’ve been lucky enough to bring some new guys on our team. I remember Juanita saying
that you need more engineers, and I was like, okay, I’ll try, and now we’ve got four
people in the last month. – It just really makes my heart sing to hear you’ve got ’em up and running. – It’s amazing how Hart and Alex are putting all of these
ideas into practice, but we’ve got to make sure the transition into a bigger staff runs smoothly. – When you put all of your
employees on direct deposit, it makes it very simple,
so as your business grows, we’re gonna be able to grow with you. You’re not gonna have to
worry about tax payments or anything involved with– – Organizing payroll may
not be the sexiest part of running a business,
but it’s a lot sexier than getting hit with a tax penalty. It happens to over 40% of
small businesses every year. Right now, Hart and Alex can’t afford to have it happen to them. – I think we need some bio
information for the newer guys. – A lot of the engineers have
their own unique qualities, so we try to depict that
in their biographies. – All of these engineers are musicians. They actually play, they actually perform, so they know what it takes. – [Amanda] New building,
new staff, new brand. None of it matters if the
partnership isn’t strong and the time to take care of that is now, before the business
really starts to take off. – In the best situation
from your perspective, what is the value that you’ve
brought into the organization on percentages and things of that sort? – Just the reputation
I’ve built for us alone. I think 25 is fair. – 10% is what I feel comfortable with, and that’s me being nice. – With the revenue I’ve brought in, I believe I’ve created the
value for the business. We started the studio together. – Right, but with my, ’cause
you had no initial investment except for a couple
things from your house. Without that, there would be
no space to create a value. You have actually gotten to
put money in your pocket, I have not; if I could actually
give myself a paycheck, and if we started making money– – But we’re about to– – We’re about to.
– Yeah, exactly. – About to nothing, I
want to see this business be successful before
I give that much away. – It could be in the future that when things are
starting to get better, we would need to set up some parameters of this is how we are testing success. – Right, these are things
that if these happen, then the percentage goes up
to 25% or something like that. I’m not opposed to in the future, depending on what happens, changing that. – Hart put in the most
time, the most money, the most effort, so whatever
ownership I would take, I want Hart to get his investment back before I would see any sort of benefit. – I want us to be happy and have a great, you know, I want this to work. – The structure of the business
is starting to take shape, but with all of the
demands on Hart’s time, the build-out is falling behind. So we’re calling in the local
contractors to make sure Hart doesn’t have to
finish the new space alone. – This is one of the hardest things we’ve had to do with
any of the businesses. It’s a massive space, and
to be able to get it done in the time that they’ve wanted to do it has been the challenge. We’re helping with the
design of the front area, putting new windows in,
getting a really cool retro-looking sign
based on their new logo. – They were very tied to that Lighthouse. They didn’t want to abandon that, so we came up several options. They’re having a lot
of fun exploring logos, so we presented more
than just three to them, which is normally what we would present. – With all the work
Hart and Alex are doing shaping the new space,
we want the guys to see a world-class studio in action, so we booked them a trip to Nashville where Juanita and Mike
arranged for a private tour of the legendary Sound Emporium. – Just their gear selection is insane, like vintage and new,
and it’s just amazing. I’m like a kid in a candy shop here. – No, he’s been looking at gear. I’ve been looking at designs
and the way they have stuff. – Everything is just so homey in here, it’s very comfortable. – In the lounge, in the lobby, I see what they’re talking about, how that’s a very important
part of the studio. – [Alex] Wow.
– [Hart] That is awesome. – That’s our mic locker. – So many ideas coming in my head now. – Good, that was the purpose,
we wanted to inspire you. – Well, I’m glad you guys did. Now my layout’s gonna
be a little different than we had talked about. We can do it bigger than
I had imagined before. – The ultimate goal is to
get people to book a tour, come look at our studio,
come check it out, so we actually decided to put
floor plans onto the website so that when people do go visit it, it’s gonna feel like home. – We did find out that
people basically live there for nine months in and
out recording an album. – Yeah, you wanna be comfortable. – And right on the heels
of the Nashville tour, Juanita really pulled a
rabbit out of her hat. – I heard you have some good news. – Yeah, our broker
found an amazing console that is going to a game changer for them, and it is less than half the cost of what they would have
found anything for online. We are so excited. – It is a big deal, it’s just gonna put us on a different level than we were before. – To see this massive console
there that looks legit, it just gives it that wow
factor that we didn’t have. – Well, this is great
’cause the new console can go in the larger studio, and then they will now have
a smaller studio as well. – Yeah, and it allows
us to spend our budget on the things that they need
in terms of infrastructure. – The exposed brick looks so good, because I play music too,
this really excites me. I am so stoked for you. – I’m so excited.
– [Ty] Oh, I bet. – How much time do you
think this has saved you? – [Hart] The framing that
Deluxe had do for us, it would have taken me by
myself probably three weeks. – So you got new windows, right? – Yes, sir, I got new front windows. This would have been very
hard for me to do myself. It actually helped us move towards getting ready to open
and where we need to be. – You want me to make a couple cuts? You wanna slap up some wood?
– Yes, sir. – And then just get a few things done? I’ve had a lot of
experience building things. I’ve also renovated a
lot of old warehouses. There’s something about
going into an old building, but now it’s got a new life,
and seeing new studs going up, that is the elation of like
this place is gonna be insane. – In spite of everyone’s hard work, the building is still a couple
of months from completion, but the rest of Lighthouse Sounds makeover is dialed in and ready for the big move, including a pretty big surprise that we’ve been conspiring
with Jensen Fabrication to design and sneak into the new space. After months of long
distance collaboration, the band is getting back
together one last time to launch Lighthouse 2.0, Alton’s world-class recording studio. – Let’s go back in time and
talk about your existing logos. You had two of them out there. We just wanted to be very clear that this is a music company, and so we’ve worked with you
on developing your new logo. – [Juanita] Oh, that’s awesome! – Wow, love it.
– Love it. – I love that. – We still held onto the lighthouse, but by adding this really
great vinyl record look, it communicates music right away. – Yeah, I love the font
and I’m really glad that you guys could incorporate
the original design, ’cause I was super adamant about that. – All right, so one of
the tests of a great logo is to see what it looks like on a hat. – Very nice.
– Awesome. – That is awesome. – And this is probably my
favorite, custom guitar picks. – Oh, wow.
– That’s awesome. – I love that. – We thought it would be
really fun to make coasters. – Those are amazing. – Just having your brand
around your own space makes a business feel so professional. Postcards can be a really great way to talk about the fact that you’ve moved. – What the small business
revolution has done for Lighthouse Sounds, you
handed them this awesome, here, you’re gonna succeed
package, and that’s immeasurable. They one hundred percent
are going to excel at this. – Okay, are you guys ready
to see your new website? – [Hart] Mm-hmm.
– I am. – Okay, here’s your new site. – Oh, wow.
– Wow. – That is great! – [Hart] That looks awesome. – I love the color
scheme, I love the layout, it’s a lot a better than anything I could have ever imagined. – We right away wanna draw out the booking as a button in itself to
really make booking very clear. It adds kind of a call to action to really encourage
people if they want to, they can come in and take a look. Then by just adding some
personality and photography to it, it really personalizes it. – Oh, I love that! – It doesn’t feel like
you’re just filling out a booking form, it feels
like you are communicating and developing a relationship already. – Yeah, definitely. – Then right away we
wanna get into about us. This is where we’re gonna
use the high quality video, so it’s still right
there on your home page, but it has a little bit of context to it. We’ve added words, we’ve added things that will help with search, we’ve added it as a clickable video versus an automatically playing one so that the user can decide
when they wanna engage with the video rather than the
website deciding it for them. – Did you guys build in
like if someone is searching for St. Louis area recording
studios, will it grab them? – Yes, in a sub-page we
definitely built in other words that could potentially
play into how people would search for your business. It really does help to build a website from a search mentality. So then we wanna make
sure that we get to know the team right away, a
little of their history, their experience, why they love music. Right away by introducing the team, you put a face to the business. – They will go to your website and they’ll walk in the door and say, “Oh, I recognize you from the
website,” so it does have a… – Let’s look at the studio’s page. We’ve got a studio floor plan, so people can get a sense
for what each of the rooms and studios are best used for. Then again, another option to
book a studio tour or call. We’re just as many times as possible trying to hammer that home. – That’s right.
– Yeah. – Now let’s get to the gear page. Artists will search and
producers will search based on what kind of gear you have, and so we wanted to make
sure that your gear list was crawlable by a search engine. We wanna make sure it is listed
on your sight as key words. This will be somewhere that you’re gonna want to
be constantly updating, as you’re adding new and new gear. – Every single thing,
it’s always an immediate I send it to our web guy
and update right away. – We’ve got like 10 new
mics in the last week, so we need to update.
– Well, there you go. Keeping it updated is really important. – You guys have been
doing a really great job with social media. This is an automatic
feed from your Instagram so that you aren’t having to refresh your website constantly
with new photography. Any solution where you just
have to post something one time and it can work in multiple places. – Yeah, that’s nice. – Then we’ve got the watch and listen. This is your opportunity to
talk about past video sessions, past clients, it’s your book of work. It links right to your YouTube channel, as well as your SoundCloud. – This is just above and beyond
what we could even imagine. – This website is head and shoulders above the competition in this area. – Yeah, I’ve seen that.
– One hundred percent. So I think that you’re gonna be stealing some of the clients from over the water. – I’ve seen a lot of studio websites, and that’s right up there. – Our website was okay,
but it was definitely lacking a lot of things, and
the new site looks phenomenal, so I feel like that’s gonna
take us to a new level as well. – Everything about this is
just on a whole different scale and level than it could have been. – Last time we were here,
you were kind of working out your structure and how the
partnership was working. – So we talked with a
lawyer the other day. We figured out a percentage
and we’re setting stipulations for those percentages to
change as the business grows. – His gear is now part
of the business as well. That’s part of his buy-in. – Right.
– That sounds like good– – Well, that’s the smart way to do it because it’s clear defined lines, and you don’t have that gray area where it can actually ruin relationships. – I’m so excited about all these
different marketing pieces, and I can’t wait to see the
progress on the new building. Should we go check it out? – I think so.
– Yeah. – Yes, let’s do it. (soft music) – All right, so from the very beginning, Juanita and Mike have been advising you that it’s really important that your lobby communicates that great
customer experience right away. Obviously you have to use your imagination ’cause you’re still
building out the walls, but we wanted to get you either
a start for your furniture so you can get a sense for how cool that modern, vintage vibe will
feel actually in the space. – Your reception area, it’s
the heart of your business. This looks amazing, and
it’s going to be even better when it’s all done. – [Alex] Oh, yeah, it’s exciting. – You can see what it’s gonna be. Juanita, for her to be
as supportive as she was, that really means a lot, ’cause
they went above and beyond. – We’re so honored to be
a part of this with you. You’ve taken every bit of
advice you’ve been given and put it into action. – The pace of this
process that we go through with businesses for the
show is unbelievable, and you guys have just really stepped up. All right, so we have one
more surprise for you. This was made right here in
Alton by Jensen Fabrication. They did a beautiful job. Are you ready to see it? – This is where your history
begins is right here. – One, two, three. – Oh, wow. – Wow, that’s gnarly.
– That’s incredible. – A recording studio is making art. The fact that they take that seriously and they’re creating a space that people are gonna wanna come and create that art is incredible. – I would love to make a record here. – They’re literally putting
their sweat and their tears into building their dream. The fact that we could help spark that and launch that is phenomenal. – [Amanda] Every time you
watch a movie or read a book or listen to an album,
you are watching the work of hundreds of people, the
vast majority of whom never end up with their face on a
billboard or an album cover. They put in the hours,
often long and thankless, simply for the love of the art. It’s the gift that artists
and the business people that stand behind them
give to the rest of us. It’s been an honor to help
Alex and Hart chase that dream. – I think his dad would be super proud of what you’ve done, for sure. (soft music) – [Narrator] On a special episode of Small Business
Revolution – Main Street. – I can’t wait to go back to Bristol and see all the progress that’s been made. – [Narrator] We’re catching
up with the winners of last season. – This was better than
winning the lottery. – It’s put me to that next level where I kept saying I wanted to go. – You tweaked the business woman in me. – [Narrator] Before the
Revolution heads to Alton, don’t miss one last
surprise we have in store. – Deluxe would like to give $2,500 to one of the businesses
that were not selected. But we want you guys to help us pick which business that is. – Oh. – [Narrator] On the next episode of Small Business Revolution: Main Street. Hart and Alex have the potential to run a nationally renowned recording studio, but building a reputation in a small town, isn’t easy. Visit
but building a reputation in a small town, isn’t easy. Visit to learn more about how Deluxe amped up their brand presence to make Lighthouse Sounds a beacon to musicians near and far.

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