Leaders Shutting Down Creativity, Church Directories & Google My Business | #AskBrady Episode 41

Leaders Shutting Down Creativity, Church Directories & Google My Business | #AskBrady Episode 41


– Today on the Ask Brady Show we talk about a new Google
social media feature that is actually not a failure. (upbeat music) (applause) Well hey there Pro Church Nation and welcome to the Ask Brady
Show episode number 41. We’ve got four great questions from the people of Pro Church Nation and I am joined as always
to my left, your right, it’s Roxanne. – It’s true. – True it is. Behind the camera the editing
wizard himself, Joe Nex. Fa fa fa fam. And the man with the cam, Alex Mills. – Thanks, it’s not really
as special as it sounds because I work here, but I’m here. – Roxanne, take us away
with the first question. – Alright question number
one comes from Johnathan and it says, Brady, worship backgrounds, motions or stills? – Johnathan, getting straight to the point with a quick question, I like it. This of course comes down
to personal preference as well as your leadership propensity towards traditional or more
progressive types of media. I think that if you have
motions behind your videos what you want to do is
definitely make sure that they’re not distracting. And the best example for
this is going to come from my good friend Jeff over
at churchmotiongraphics.com. Jeff is by far, in my opinion,
the leader, the authority when it comes to motion backgrounds. Almost everything he
puts together is motion. That’s the name of his company. And I think the reason for that is, and I don’t have any
particular data to back this up but motion backgrounds are
going to be more compelling, more engaging and definitely more dynamic than still backgrounds. The words on the screen are already going to be still themselves. And if you can pair still
words with a motion background this is one way to eject
a little more energy, a little more dynamism, a little more, I wanted to think of some more buzzwords and then I couldn’t think of any. I’m going to go with dynamism, though. – Dynamism? – Dynamism, the dynamics. Man this got off the rails real quick. Point being, pair still
words with dynamism of the motion backgrounds
and I think that’s one way to create a more engaging
worship experience. Now of course there are some pastors that prefer to push back
on this for some reason due to traditionally held beliefs that are not based on doctrine or anything other than, that’s
the way we’ve always done it. And we’re going to get to
a question a little later that talks about navigating
difficult scenarios and situations with
leadership in that way, but if I had my choice it would be motion backgrounds for sure. – Alright, question number
two comes from Steven and he says I have been trying
to innovate some of the stuff you talk about at Pro Church Tools. But everything I try to do
creative or new gets shut down. Like for example I tried
talking about doing a free gift and the
pastor that is overhead said that it’s like a gimmick and sounds like something
the world would do. This is just one example of
what things I go through. Do you have any advice
or ideas I should do? Steven, there are a lot
of things that I can say in response to this question. The first is, I and so many
people within Pro Church Nation empathize with the
situation that you are in. We’ve talked about this data a ton, but I think it paints a very
accurate and clear picture. The state of the church in
North America particularly, which is where this data is
from, the average lead pastor in Protestant churches is 54 years old. The average age in the
world is 26 years old. So you’ve got me, a 26
year old, as the average. Pardon me, when I say
average, that’s incorrect. It’s not average age,
it’s most popular age. There are more 26 year olds
than any other age alive. Let’s go back to average,
the biggest cohort when it comes to demographics
in your community and city, at least North America
wide, is millennials. So we’re talking about
people in their 20’s. You’ve got every church
on average being lead by a 54 year old and
the biggest demographic in your community and city, the people you’re trying to reach, are 20 or 30 years younger. This creates a big disconnect. Just 25 years ago the average
lead pastor age was 44. So this isn’t something
that has always existed. Pastors on average are getting
older and older and older and with the big millennial boom, the largest living generation, our communities and cities are
becoming younger and younger. Millennials right now are just
hitting that inflection point where we’re having kids,
we’re getting mortgages, we’ve been working at jobs for a while, and big brands and big organizations are beginning to tune their
marketing and advertising towards us because we are the
young people with the money, we are the spenders. So we are living through this
huge communication shift. We talk all the time about, we’re living through the
biggest communication shift in the last 500 years. That isn’t a thing that
happened and is now going down. It’s only trending upwards, this is becoming more of an
issue, more of a problem. Right now one in three American
workers is a millennial by 2025 that’s predicted
to be one in two worldwide. So this is only going to
become more and more prevalent. And more and more,
millennials, people our age, are going to have the
power within our churches. Right now, up until this point we have been the associate pastors, the student pastors, the worship
pastors, the kids’ pastors, well soon we’re gonna be the lead pastors. And there are a ton of
different implications on this. Bivocational ministry is
going to be on the rise. More churches are going to be planted, I don’t think that’s trend
that’s going to end either. And one of the reason the church plants are happening more and more is because of this exact problem, Steven. Older leaders incapable or unwilling of handing stuff off to younger leaders who have great ideas and want
and are willing to serve. Let me be uber clear on this. There are bad, lazy people
in every generation. There are lazy, entitled millennials. There are lazy, entitled Gen X’ers, there are lazy, entitled Boomers and for those that are alive,
there are lazy and entitled and very, very old Builders. There are lazy and entitled Gen Z’ers, there are lazy and
entitled toddlers, okay? It is so unfair and
unimpirical and just untrue to paint a generation
and say, you know what, those are the lazy and entitled ones. Not to mention the fact that
if that is true, it’s not, who were the ones that parented us? You, look in the mirror, you
know what, I’ll stop there. And this isn’t directed
at your lead pastor, it’s directed at the malaise
worldwide toward millennials. That we’re somehow unwilling to step up when if we look at the data, boomers did not save enough money. Not just in churches. Boomers didn’t save
enough money to retire, they’re retiring way later. Something that’s not their fault, we’re all living way longer so we don’t need to retire as early. And we’ve got a huge
portion of millennials who are like, we’d love
to help, we’re willing. And we’re facing this type of
resistance within your church. Now that just sets the stage. When it comes to actually
navigating this change I empathize with the state you’re in, and the state your lead pastor
and senior leadership’s in because it’s a tough
position for both parties. The only way for you to bridge this gap is to lock in on the vision
of your church, okay? So look at the mission
statement of your church. Look at what you’re trying to accomplish as a body of Christ. And then what you want to do
is tie your suggestion, pair what you want to implement
with that vision and mission. And not, come in to the senior leadership and in their eyes, want
to try something new that challenges the value of
your ministry, of their church? But instead, compliment and help succeed and put into practice that
vision becoming more of a reality and helping further the mission. Rather than contradict or challenge it. There is so much that
goes in to leadership. Whether it be tradition,
the insecurity of a leader, the lack of vision within a church. You know the statement I just
said kind of started off, lock in on the vision of your church. A lot of churches just don’t have a leader with strong vision casting ability. Maybe they’re great persons, maybe their great communicators, but they just can’t cast a vision and then drive everyone as a
collective towards that vision. It’s not easy and it’s something a lot of our churches struggle with. But at least you probably
have a mission statement, or a vision statement. What you want to do is
bring your suggestions for the changes you want
to implement forward by pairing them with that
exact mission statement. So for instance, to use
your connection card, free gifts incentive as an example, you could say our goal is to love God, love people and serve the world. Let’s say that that is
your vision statement, a very common one within church. Basically, as an aside, all church mission
statements can be distilled down to the great commandments,
the great commission, or some combination of the two, right? So it’s, make the disciples,
love God, love people. That is every church mission statement in some way in different verbiage. So if that’s the mission
statement that we’re starting with how could you pair the idea
of this incentivization, this free giveaway, with that core value and really, foundational
bedrock, of your church? So obviously one of the best things that you want to focus on first is this idea of loving people. When people come to our church
we want them to feel valued. And one of the easiest ways
to make someone feel valued is to give them a gift. We are coming up on Christmas. What happens, Roxanne,
if Christmas comes around and I do not give a gift to my wife? – I don’t think she’d be very happy. – Why would she not be happy? – Because she would think
you don’t appreciate her. – Because she would think
I don’t appreciate her, that I don’t value her. For whatever reason,
for better or for worse, this is just the way the culture works. We see someone giving us a gift as a reflection on their value of us. It’s why it’s one of
the five love languages. Giving and receiving gifts. When I receive gifts I
feel valued, I feel loved. It is one of the five love languages. Now this would be a great way to communicate with your pastor. Go and use an old school book
that they surely grew up on as an example for what
you’re trying to do. So now you’ve got this foundation. Look, it’s one of the five
love languages, Pastor. It is proven that people feel more valued when we give them a gift. So this isn’t about a gimmick
or doing what the world does. Does the world give gifts? Apparently the world gives
gifts and churches don’t. – I have been getting any, so. – Followers of Jesus to not give gifts. That is a carnal,
worldly, sinful endeavor. I’m being a bit hyperbolic and I don’t mean to make
light of your situation Steven but what you could do is
say, look, it is proven that people feel valued
when they’re given a gift. When someone comes to our church, how do we want them to feel? We’re trying to love people. So we want them to feel valued, we want them to feel acknowledged. We want them to feel cared for. And one of the ways we can do that is we can put the gift in their hands and show them they’re valued through a simple gesture like that. Now to respond to the
statement of your pastor saying we should just preach
the Bible and that’s it, if that’s gonna be the
statement that they come with, first of all the amount of
baggage that statement comes with like, let’s just analyze
that for one second. How many denominations are
there in the Christian faith? 10,000 at least, probably. Everyone of those 10,000 believes they have the correct, proper
understanding of the Bible. Somebody’s wrong, actually
everybody’s wrong. To a certain degree. And everyone in the Christian faith is someone else’s heretic. If we could all just be a
little bit more empathetic and charitable towards one another, and focus on the majors
and not the minors, we would be in a much better
place, come on somebody. Now if your pastor’s going
to come to the table and say, we’re only gonna preach the
Bible, that’s all that matters, there’s only so much that you
can do to sway their opinion. But what you can do is say, okay if that statement is
true then I can only imagine that you believe that your yourself are already fulfilling that statement. So why are we even having
this meeting whatsoever? That is obviously a fatalistic
and depressing view point, and it’s not necessarily
the best tactical approach. Again, I would go with the first one. Tie your implementation
that you want to approach with the mission statement
and the five love languages, old books that pastors have read. To show look, I empathize, I understand where you’re coming from. But if your pastor just thinks like, if he’s going to say giving
someone a gift is worldly and that you must preach the Bible, I don’t know he or she likes
to interpret the Bible. It wouldn’t be hard to find a Bible verse that talks about giving gifts so you could come at it
from that perspective. I don’t personally like using
scripture and proof texts as backing or evidence for decision making because I think you can twist scripture, as evidenced by churches and
pastors every single day. By the fact that we have
10,000 denominations and no one can get along. So I wouldn’t go that approach but if that’s the only way
to convince your pastor it might be something to consider. The point that I’m trying to make is you want to, at the end of the day, prove that you are on your pastor’s side. You believe in their vision
and what you are suggesting and hoping to implement,
the purpose for you doing it is to come along side
them, to complement them, to support them and help them see the vision come to
pass in your community. Shouts to the snowbirds
coming from Canada. That is the foundation
you want to come from. When it comes to actually
executing on that you can obviously pair the vision with
your implementation strategy, if their foundational idea
is Bible, Bible, Bible find a Bible verse that would
say giving is a good thing. And from there at the end of the day there’s only going to
be so much you can do if your pastor is set on not
using communication strategies that make sense in 2017. And again, I’m fascinated on a macro level to see how the church as a
whole navigates the next decade. As millennials become the
dominant force within culture. Not just the up and coming generation, not just the biggest generation that’s still one level
below the decision makers but as we become the lead pastors, and the teachers, and the
lawyers and the doctors, and every single position in culture that holds a place of authority, I am fascinated to see how
the church manages this. Because there are gross, gross
numbers, a large quantity, I don’t know what the percentage is but I assume and am quite confident it’s more than 50% of our
churches that are very, very old. I’m not quite old enough or
well versed in church history to know how something like
this has been navigated before but I think that the
church planting trend, I have seen this personally
with so many friends, they are a pastor in their church and they’re seeing their lead
pastor become older and older. And as a reflection, the congregation is
becoming older and older. And they’re saying, look it’s time that we
start making a change because we as a church do
not even remotely reflect, demographic wise, our community. That’s a problem. So they’re trying to get
a little bit more role and they’re trying to give and give. But the pastor’s like, no,
not ready to give up anything. And then what happens,
they go and plant a church. They start from scratch. I have seen this happen
over and over again with my Bible college friends, people that are older than me. They’re trying to serve their church, they are not being given
any decision making power, any seat at the table,
much less authority. And so they go and do their own thing. And that might just be the
way that this transitions. The church isn’t going anywhere but the way that we do church
is going to drastically change and shift in the next decade. Simply because of this
huge communication shift that we are living through with technology paired with
this massive generational gap. And the fact that the decision
makers are retiring later, living longer, and you’ve
got this huge generation coming up behind them
that doesn’t have jobs because they’re being taken by others and wants to do stuff but
has not yet been able to. So, very fascinating. Church wide, culture
wide, it’s a long answer but there’s just so much there. – Yeah, alright, question
three comes from Johnathan and he says, I am being
asked about offering an online church directory and
I’m looking for some insights as to whether this is still something, or ever was, worth doing. I thought maybe you could
point me in a direction of the best info. – Church directories used
to be quite the thing. – Yup. – Guess what, then the internet happened, rendering them useless. Now some people still hold
on to church directories. There are a couple of problems with this. One, we’re all on Facebook. You could use a private
Facebook group as a directory. Not only would this allow for the sharing of information
in a private setting where you can decide who gets
admitted and who does not, but you can also use it to allow for interaction back and forth. So it’s not just a static
listing of information like Roxanne, address
123 Fake Street, age 28, occupation Pro Church Nation. Like, that’s not something,
that’s just static, right? Well now in a Facebook group where you can use that as a directory, Roxanne and I can
communicate back and forth which is awesome and we can
share information as needed. You can go to someone’s Facebook profile and then what they allow
friends or connections to see is also what leads in to
the second part, security. Church directories on paper, rolodex, you know that’s something
that used to make sense. But now we’ve transitioned
to the digital world for the most part and if you
host a church directory online where everyone’s information is, that has different security
and privacy implications that you will have to navigate. You could make certain types
of information required but a lot of people are not going to want to give away their information. Even though we do every day on platforms like Facebook
and Instagram that own us. We still don’t like
the idea of big brother and we don’t want to give it away. And that means that to make it private you’re going to have to
do a bunch of developments to make your church directory secret, where it requires a password or something and there’s no interaction. It’s going to require a ton
of dead work, a ton of prep. What you want to do is, instead of spending the money,
time, and skill in an arena that does not warrant that type of effort, use leverage in existing
platforms like Facebook where seven out of every ten
American adults already is. The majority of your
church is already there and you can use that as the springboard and starting point for
your church directory. Now the push back is, what about that grandma who
doesn’t want to get on Facebook? Well seven out of every
ten American adults are already there, zero out
of every ten American adults are on your church directory. So even if one grandma is gonna
be defiant towards Facebook, five other people out of every ten are going to be defiant,
or not even defiant, just won’t care, won’t
get in touch with you in your church directory. If you do a directory using something like a
private Facebook group it is going to be, I guarantee you, if you execute it in even the most simple and straightforward of ways, more successful than
if you did a directory. Why, well it comes down to that commodity that we talk about all
the time, attention. The attention is already on Facebook, you can easily set up a group
with that existing attention rather than spend the
money on an antiquated communication medium
like a church directory. Spend the time, money, resources and then you’re gonna
have to work extra hard to get people on to a platform
that they already are not on. That has security and privacy
implications accompanying it which is just another barrier. Leverage existing attention, siphon it where people already are. – My last job was at a
church as a receptionist. They worked from a directory and when I got there they were like, just use this directory,
it literally has everybody and all their information
and it’ll be fine. But obviously it takes so much time, so much money to keep
a directory up to date that literally every day I
would go to call somebody and their number was disconnected
or they’ve passed away or their family has moved
away or their kids have aged so the picture is no longer accurate. So there’s just a lot of downfalls to having a physical directory like that. – And this is something that’s
unavoidable in a lot of ways. Like I just got a call from
the Canadian government and they’re like, are you
still at this address? I’m like well actually
we got a new office. They’re like well you should update that and I was just like okay I guess I will. This is something that
happens all the time. In a Facebook group,
let’s say this happened. You try to get in touch with Cathy because you know that her father
is dealing with an illness and you want to show some support. Cathy’s number is no longer
what you thought it was. You’re in the Facebook
group and you just say, hey can someone private
message me Cathy’s number? I seem to have lost it. Within the next ten minutes or an hour someone has got it to
you, boom, just like that. – Yup. – Because everyone is there as a community working together,
interacting with one another which is again one of the huge advantages over a static directory
on print or on a roladex that is just you and the paper and the paper is not that helpful. – Alright, last question comes from Darren and he says, any suggestions on how to use the 300 character limit status update for our church’s Google business page? – Google has not had
a good, successful run with social media. – No, they have not – They came out with Google
posts this summer, June 2017 and it is one of the most exciting things that I’ve seen them do
ever with social media. Here’s why, your Google
posts are connected to your Google business listing. So if someone searches for
your church name in Google, what will come up? Your Google business listing,
if it’s properly set up. There will be a map, location,
business hours, phone number. Maybe even some pictures. Pro Church Tools has a business listing. And we don’t even let people come here. (Roxanne laughs) So that just shows you, you know, how much it’s important
to have one of these. If you search Pro Church Tools
it’ll show you our address, it’ll show you pictures
of your office space, our working hours, all of that. Your Google business page and profile within Google’s search engine
now allows you to add posts. And basically now when someone
searches for your business not only will those static items come up, picture, business hours,
telephone number, address. But now your post will
show up as one as well. Let’s imagine you’re a restaurant. You could post something
on your Google posts about a promotion for that week. So when someone searches for Holy’s, the Mexican restaurant that we all go to, and we see, new this
week, special guacamole infused with triple the
cilantro, Brady’s really happy. And that’s a Google post. Here’s what you can do with Google post. It has a ton of different
options, I screenshotted this. If you want to get access to Google post you just want to log in to
your Google business profile and in the left navigation
menu you’ll see this new tab that says posts next to it. Next to mine it says new because I hadn’t clicked into it yet. Then if you go to write a
post here are all the options. You can upload an image,
like this question said actually incorrectly,
it’s not 300 characters it’s up to 300 words in your post. – Oh, okay. – You can put an event title on it like, Trip the Guac Cilantro or
whatever you want to call it. You can put a start date, start
time, end date and end time. So if you know the Guacamole
Triple Cilantro promotion ends on Sunday at midnight
you can put it in there and then it will automatically delete which is also very cool. You can add a button so you can have a direct call to action. Learn more, reserve,
sign up, buy, get offer. And then you can link directly to a URL. And all of these are gonna
show up in your Google listing. The reason that Google has failed when it comes to social media in the past is that it has been unsuccessful
in siphoning attention and creating a place where
people actually pay attention and show up long term. This is what makes every
great platform great. YouTube, Facebook,
Instagram, what do we do? We spend a lot of time on
there each and every day. And everything that these platforms do, their goal is to keep you
on their platform longer. This is why Facebook does as
much market research as it does on what best ads they should serve you. So that you don’t get angry at the ads and you don’t leave, but so
they can monetize the time that you are already spending there. And they try to find the sweet spot. The reason that YouTube’s
number one metric that they care about is watch time is because the longer the watch time, the more time you’re on YouTube, the more ads they can serve you, the more money that they can make. What’s great about this, and why Google I think has
hit on something huge here, is that Google is the number
one search engine in the world by far and we spend a ton of time there. And your listing is already
there and now you can add something timely to
accompany your listing. Lets say you have a new servant series. You could put that in a Google post and as someone searches your
church they don’t just see this is the address,
this is the service time, this is when they are open. Now they see a timely post from you saying, we’re starting a new
servant series this November on X, Y, and Z and we’d
love to see you there. Here’s a link to learn more. Wow, that’s timely. Christmas is coming up, you could post about all
of your Christmas services. And here’s what’s great, you can set an expiration time on them so that you don’t have to worry about going back in and deleting them. Because what happens every
year for Christmas, Roxanne? Churches leave up their Christmas promos on their freaking sliders
at the top of their page in to February and we then boo them. (Roxanne laughs) – You already know that I’m
really passionate about this. – I do know that you’re
passionate about this. – Do not leave out signs. – Somebody tell them. Well now you don’t have to
worry about Roxanne’s wrath, you can set a predetermined
expiration date and time. – When you were talking I was like, this is such a great
addition to Google listings because obviously I use them – – Dropping club soda,
it’s all good, we’re fine. – I obviously use them to
find out hours for stores and business and the worst is when you want to go in to a
store on a holiday weekend and you’re like, usually
it’s open til 9:00. – Yes! – But is it open now? – And then Google businesses will be like, just so you know, holidays
may affect store hours. And you’re like, but that doesn’t help. They may affect, do they affect? – So you want me to call? Yeah, that’s not gonna happen. – I think Google posts
have a ton of options for churches to begin engaging with. Really simple, doesn’t take too much time, you could just copy something
you’re doing on Facebook over there, just the most important stuff. You don’t need too much. Just once every so often for
the most important stuff. – Yeah. – Awesome, well that will
do it for episode number 41 of the Ask Brady Show. So if you want your questions
answered send me a video. We didn’t have any videos on this episode. If you do send in a video, it’ll be sent immediately
to the top of the queue for Ask Brady questions
and you can send it in to [email protected] Of course if you do
have a written question, don’t want to send in a video you can hashtag #AskBrady
on Facebook, Instagram, YouTube or Twitter and we’ll
track down that question. Thanks for watching, Pro Church Nation. Side note, storytape.com
launches in like five days, four days, Tuesday, November 14th 2017. So depending on when
you’re listening to this if you need unlimited
stock video downloads on a single monthly
subscription, which we all do, head over to storytape.com and sign up. Thanks for watching Pro
Church Nation, we love you. We’ll talk to you soon. (upbeat music)

5 comments

  1. Great topic, I can really see the pattern with the older leaders holding on too old ways and not letting go….. really is a source of much frustration for allot of younger leaders! great advice as always!

  2. Hey, I love your show. Just my opinion on stubborn older church leadership. BE PATIENT! I've dealt with the same thing for a while and once they can see and understand what you're doing and why, they will slowly get on board. Its taken me about 1yr and 1/2 but Im finally gaining some progress. So… BE PATIENT! (baby steps) Thanks!

  3. Hey Brady,

    Thanks for all of the videos and tools it has really helped our church move forward! As the volunteer Creative Team Director, I am responsible for communicating with our team's designated staff member. The issue I am facing is a break down in communication from what is said in meetings or directly to him and what is being relaid to the staff. For example, we recently started undertaking a website design. Our team was working on designing the look of the website but it was communicated that we wanted to design and develop content. With this miss communication, it set the project for months and strains my volunteers. Do you have any advice on how we can improve communication by not going above my staff members head? Thanks in advance!

    Austin

  4. As a 44 year old pastor I’m always seeking ways to reach millennials but I have found myself being very cautious on some things. I do understand the message never changes but the methods we use to reach out is always changing. Also we need to learn we can have some differences on doctrines but we can never compromise on dogma. I appreciate the way you answered this particular question.

  5. Wow Team I surely have fell off! What did I miss? Dampening creatives/creativity is such a touchy topic. I will say this though, just be sure to respect the spiritual authority above you.

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