How to change my Google Search result snippet? | Search for Beginners Ep 10

How to change my Google Search result snippet? | Search for Beginners Ep 10

When your website appears
on Google search results, Google search shows asnippet,
or a title and short description. As the first interaction between
your website and potential customers, the snippet is the primary piece
of information used to decide which result to click on. So its important to take the time to add relevant titles and descriptions. What’s a good title? Page titles should concisely describe
what you have to offer. A good title describes what you offer. Like “Sporty kids clothes”
for an online kids clothing boutique. A good description should provide
a one or two sentence summary of the content on the page. Like “Browse through a variety
of clothing for all your kids activities,” for a catalog page that showcases all of your site’s sporty kids clothing. You’ll want to avoid vague terms like using “Home” for your home page. And excessively long titles, as they may be truncated
in search results. Also, you want to use
descriptive terms in your title. But don’t be repetitive
or use excessive synonyms. This doesn’t help users
and could look spammy to Google and to potential users. Using different titles
for different pages is important as it helps inform the user
of where they are on your site. If you must use the same title, consider using different
snippets for each page to help distinguish them
from one another on search results. Many content management systems allow you to update the title of a page to better reflect its actual content. Now, let’s talk about
description or snippets. Snippets are automatically created
by Google to emphasize the contents on a page that best relates
to a user’s specific search. This means that a page
might show different snippets for different searches. Note that Google will try to pick a relevant helpful title
and description. As a website owner,
you have two main ways of influencing your snippet content. Rich results and meta-description tags. Note that Google will try to pick
a relevant helpful title. Even if you give all your pages
a title and description, Google might choose alternatives
depending on the query the user entered. This video will continue to focus
on meta-tag descriptions. If you’d like to learn
about rich snippets, click the video link
in the description below. Good descriptions are short
and relevant summaries of what a particular page is about. Think of them as a pitch
to convince a potential customer to visit your website. There is no limit to how long
a meta-description can be, but the search result snippets
are truncated as needed. The meta-description doesn’t need
to be in sentence format. For example, product pages
may display product details, price, or manufacturer. News or blog postings may list
the author or date of publication. Similar to titles, every page
on your website should have a meta-description that is distinctive and relevant
to that page. If you don’t have time to create
a unique description for every single page,
try to prioritize your content. At the very least, create
a description for the home page and popular pages. If you use a content
management system, you may also be able to generate
descriptions dynamically and automatically
from your page content. You can check what Google
displays for your website by entering a query and the name
of your website and search. Note that the title and snippet shown
can vary for different queries. Depending on what method you used
to create your website, you can adjust the titles
and meta-descriptions. In most content management systems, you can give each page
a short meta-description and a title. When in doubt, contact your platform
with any questions you may have. If your website was built from scratch, without the use of any
content management system or other platforms, you can change
the title and meta-description in the HTML source itself. Or within the scripts
that generate the pages. Look for areas where you
can change the title text between the appropriate
HTML title tags.and,
within theelement of the page. To edit the description,
edit the text inside the content field of the meta-description tag, like this. If your HTML does not have
andtags, or meta-name description tags already, you can add them in between
theandtags. If you’d contracted someone
to build your website for you, they should be able to change your titles and meta-tag descriptions
on their end easily. Remember, the person who understands your business
and marketing strategy best should be the one providing
the title and description. Thank you for watching. And look out for the last episode
in theSearch for Beginnersseries about adding and changing
your information to Google My Business.


  1. Subtitles are available in Portuguese, Spanish, French, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

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