Five Web Design Elements that Make Your Site Look Old School | Two Minute Tuesdays

Five Web Design Elements that Make Your Site Look Old School | Two Minute Tuesdays


Hi, there. Matt here. Your resident e-commerce
guru at Volusion. Welcome to two-minute
Tuesdays, where I give you two minutes of e-commerce advice
to bolster your online success. In this day and age,
design makes a difference. In fact, 75% of shoppers
judge the credibility of your business based
on your web design alone. Now, that being said,
I’m here to walk you through 5 old-school
design elements that make your site look like
a blast from the past. First on our list is a
complicated homepage. Now, while I can understand the
idea behind packing your home page with lots of information,
you want to keep things simple. This means you should avoid
extraneous texture symmetry, and instead focus on driving
shoppers deeper into your site. In other words, when it
comes to your home page, design with a purpose. Are you using responsive design? If not, your site is
stuck in the 20th century. Now for context,
responsive design allows your site to optimally
render on any device, including smartphones and tablets. So if your site takes a
desktop only approach, you’re missing out on
delivering a great experience to almost half your visitors. The next design trend
that needs to go involves dated fonts
and color schemes. First, take a look
at your fonts. Are you using something like
Comic Sans or Times New Roman? If so, it’s time
to make a change. Next, study your color scheme. Wildly contrasting color
choices like a black background with hot pink text just
doesn’t cut it anymore. So keep it simple, keep
it clean, keep it modern. Fourthly, text heavy
anything presents a problem for user experience. Like it or not, shoppers
just don’t like to read more. So if you got huge blocks of
text throughout your site, look for ways to trim
it down and incorporate high quality imagery,
or even video to better tell your story. Lastly, watch out for
overly stocky stock photos. Now don’t get me wrong, there
are a lot of beautiful stock photos out there,
but there are also lots of overly generic
and, quite frankly, lame looking images
out there as well. My advice– if you’re
using stock photos, make sure they’re unique. As a wrap-up, each of
these design faux pas have one thing in
common– they take away from the customer
experience and dampen your brand’s credibility. Have any questions? Feel free to drop me a
line in the comments below. From me to you, happy selling.

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