Hello my name is Fj Cava and I have an MBA
from San Francisco State University in entrepreneurship. I’m also owner of the Bayview Webspot here
in San Francisco. I’m going to talk to you today about how to write a business plan.
Business plans need all of these components. You need to have an executive summary, an
operations section, a management section, a marketing section, a finance section and
an appendix. The executive summary should be no longer than two pages and be a synopsis
of everything in your business plan. The operations section talks about how you are going to sell
your goods or services and operate the business on a day to day basis. The management section
covers the people that you are going to manage, who they are, what their job descriptions
are and how much you are going to pay them. The marketing section talks about what goods
and services you have and how you are going to market it to the general public, who your
target market is and what venues you are going to get the message out to. Finance section
is a very short section, it is only about a page long and talks about when your break
even point is, how you are going to be profitable. The appendix includes all the financial numbers
of your finance section so your profit loss statement, your statement of cash flow and
your balance sheet. Thanks.