7 Small Business Marketing Strategies – Top small business marketing strategies

7 Small Business Marketing Strategies – Top small business marketing strategies


bjbjq Hello. My name’s Stefan Boyle. I’m the
founder of PrintRepublic. We work with owners of small to medium sized businesses who want
to grow their business. Now, today I want to talk to you about building your lists.
This is one of the most vital pieces of marketing that so many businesses fail to do. If you
don’t build a list of prospects, how can you build a relationship with them? Now, there’s
a well-known fact that many people need around seven hours of communication before they’re
ready to buy. If you don’t know who your prospects are, how can you build that relationship?
Now, when I say seven hours, it doesn’t necessarily mean I’ve got to meet you for seven hours.
There are various different ways. That could be visiting your website. It could be reading
your e-mails. It could be watching a video. It could be reading your marketing literature.
It could be telemarketing. So any form of marketing, any form of communication, it on
average needs around seven hours to do that. Now, if you’re not building that list of people,
you can’t build a relationship. You can’t prepare people to buy from you. So, we look
at various different ways of actually doing that, of making sure you’re capturing your
data, you’re incentivising your prospects to give their information over to you so you
can then put in place various bits of marketing that are consistent. The same messages are
going across every touch point of your business, be it the way you answer your phone, be it
how your e-mails go out, be it across the tone of your website and the messages that
come across on your website. So, if you’re building your lists, you’re regularly communicating
with those clients in a consistent way, you’re preparing people to buy from you far more
often. Thank you for watching, my name’s Stefan Boyle from PrintRepublic. Now, today I’ve
got a question for you. Do your customers actually know who you are? Now, the reason
I ask that is people generally buy people. If you look at so many websites, marketing
literature, and brochures about different companies, they’ve got some really generic,
very dull information. That & About Us page on every website, we’ve been established for
X number of years. Well great. But really what you’re going to be focusing on is the
benefits, what you really offer that customer, your prospects, how you can improve their
lives or their business or whatever it is you do. Now, again rather just writing all
that stuff about yourself, really focus on the benefits. Then I’m a great advocate of
video because you can actually then communicate that across to your clients and actually build
a relationship. They know who you are. You’ve got that chance to get your personality across.
On a brochure, we just talk about how long we’ve been in business. It doesn’t really
work like that. Now, the biggest advocate of this in my view is Richard Branson. You
look at every product launch, every new business that launches around the world, Richard Branson’s
got his face there. Now the beauty of these days with social media is you can actually
use video, use different ways to build your personality and build your brands and actually
communicate with that and build relationships with people across so many different levels.
It could be on Twitter. It could be on Facebook. There’s a whole number of different websites.
It’s great to do that. But it just gets away from that boring About Us and how great your
customer service is. Who’s going to say your customer service is bad? You’re not going
to say that. So if you look at the benefits of your business, communicate that with personality,
you can start to build relationships with your customers and your prospects. If you
need help implementing this in your business, feel free to contact us at [email protected]
Thanks for watching. Bye-bye. Now, today I want to talk to you about making sure your
marketing is all singing off the same hymn sheet. What do I mean by that? Well basically,
it’s making sure every touch point of your business is consistent, be it your website,
be it your sales letters, be it your brochures, be it your e- mails, even how you answer the
phone. Even one really simple thing that people often get wrong is business cards. I’ve been
to loads of events where I’ve met people with really bad quality business cards. When they’ve
give them to me, they’ve actually apologised. Sorry, I was in a rush and didn’t get a chance
to do these properly. I must get them done again. Now if you give a poor quality business
card that says nothing about your business, when you walk away from that meeting, people
have got that to remember you by. If you’re not managing these scenarios properly and
making sure you’re communicating the message you want to get across, you’re wasting an
opportunity. So it’s important that every touch point of your business is consistent,
and you’ve got to make sure that you’re selling what you want to sell to customers who want
to buy it. If you’re not managing both those scenarios, it won’t work. Your customers won’t
want to buy, or you won’t be selling the products that actually make you the money. If you want
to have any help in implementing these ideas in your business, email me now at [email protected]
Many thanks. Today I want to talk to you about showing the proof. What do I mean by that?
Well, how do you tell your customers how good you are? Well, obviously the obvious thing
is to tell them that yourself. Now that works. We all say those kinds of things. Yeah we’re
great at our job and our business is great. How many companies say, We pride ourselves
on customer service? Who would say any different to that? It’s obvious, isn’t it? But who really
believes that stuff when there’s so many similar messages out there? Well, the most obvious
way is people like to buy off people. If people hear from other satisfied customers how they’ve
had a good experience with your business, it’s far more powerful than you as a business
owner telling your customers, your prospects about yourself. So, you need to manage that
situation, and the best way of doing it is actually ask your satisfied customers to give
you a good testimonial. Now, what is a good testimonial? Saying that X was a company great
to deal with is okay, but it’s not fantastic. What you really want to try and do is get
some really detailed account from your customers about how your product or your service benefited
them, how it made their life easier, or how it improved their life , how you were great
to deal with, how it had a major benefit to you in some way. Give that more detail and
embellishment on actually what was good for them and how it improved them. People relate
to that far more than just a Yeah, they were great, end of story. So a great way of doing
that, if you can, is either do a case study and do a good interview with somebody. Even
better, if your customers are willing to let you do that, is to do a very quick video where
you interview them and ask them questions. That way you can actually stimulate that conversation
to go along the way you want it to. If you then record all that and you use it in your
marketing materials, you can make your prospects far more familiar far quicker and far more
comfortable that other people have had good experiences with your company and that will
make them more likely to buy from you much quicker. Thanks for listening. My name’s Stefan
Boyle. Thank you very much. Now, today I want to talk to you about how to target the right
customers. Now, I talk to lots of business owners who say, Well, anyone can buy our products
or services. This really apply to all sorts of people. Now, it’s very hard to target anyone
or everyone. If you really understand who your customer is, you can build your marketing
around focusing on that particular niche. Really, that’s the important thing, and that
niching down is really where you can understand more about your customer. The best way of
really doing this, if you’re an established business, is to really look at your client
base you’ve got at the moment. Where have you had the most success, any particular trends
in there where certain types of businesses or certain types of people have been far more
successful at buying from you than another? So, target more of those people. It’s quite
simple. If you know who your niche is, who you’re really targeting, you can build your
marketing around that, and then you can actually really go to where those people go, what websites
they go to, what magazines they read or newspapers or trade journals. You can find out what database
you can buy to really niche down into that sector and really build a client base around
where your products or services get the most benefit to. Now, the more you do that, the
more success you’ll have. You can then build niches in other areas and build different
areas of marketing around targeting other areas, but you need to know from day one very
quickly who you really want to aim at. Once you’ve done that, everything needs to be built
around that niche and make sure every touch point of your business is targeting that niche
and you’re really thinking about the benefits that you can offer those particular customers.
If you need help implementing these ideas in your business, email me at [email protected]
. Many thanks. Goodbye. Now, today I want to talk to you about how you could be wasting
every penny you spend on advertising. Now, why is this? Well, it’s quite simple. I see
so many businesses that spend money on advertising and what they’re trying to do is to do brand
advertising. Brand advertising only really works if you’re a massive brand. Imagine like
Marks and Spencer’s, Nike, UPS, McDonald’s, those large brands with huge budgets and they
can afford to keep relentlessly bombarding their name in front of their customers. Now
for small businesses, that’s just not feasible. Most people have not got that sort of money
to spend or waste on their marketing. So, how do you do it better? Well, it’s quite
simple. You need to be thinking about what your benefits are, not your features and really
target that down now to what you can offer your customer. It’s very important to set
the right tone for the type of business you’re in. So for example, if you’re in professional
services, you’re in law, an accountant, or financial advisor, your image needs to look
professional and reflect that kind of professional service. If you are, say, in a different lot,
maybe a kid’s playhouse, it needs to be more fun and wacky and wild and really appeal to
a different level. Now, it’s pretty obvious, but so many people kind of get this wrong
and still don’t focus on what their main benefits are. Now what you also need to put together
is some kind of irresistible offer, something that’ll really attract your prospects to come
and use you. It makes it an absolute no-brainer to say, What is there to lose? This company’s
giving me this deal that’s so good I’ll start trading with them. And once you find people
start trading with you, there’s more chance you’ll build up a relationship. Now, when
you first come up with your offer, you need to obviously promote it to your prospects
and your current customers. I see so many people who do that once, try it, and it hasn’t
quite worked. You have to keep on doing it. You can use e-mail. You can use direct mail,
advertising again around a specific call to action. Not giving people 10 or 20 choices,
give them one thing you want them to do that will make them come and try your business
out. Once you get them to try it, you’ve got a chance then to build that relationship with
them. If you need help to implement these ideas in your business, e-mail me at [email protected]
My name’s Stefan Boyle. Thank you for watching. Today I want to talk to you about consistency
in your marketing. Now, it’s vital to actually get consistent messages across every part
of your business, be it online, be it offline. That really again is about setting the right
tone to your brand, to your image, to your logo, to your website and to your marketing
literature. Now, you can go to different companies to do this. You can go to a web designer or
a graphic designer or a printer, and different companies can do different parts of that.
Now, what we offer at PrintRepublic is a service that if you want to make that a simple process,
so one company’s doing the whole project and really understands it and delivers that image
all the way through, we can do that. We can design your brand, your logo, your website
for you and design your marketing literature as well as print that literature for you.
Then what we make sure you do is deliver those messages consistently in line with that brand
as well. Now that is either via e-mail marketing linked in with direct marketing as well and
obviously online and offline marketing, generally speaking. So, if you need help implementing
all these things in your business, you can e-mail me at [email protected] . My
name’s Stefan Boyle. Thank you very much. [Content_Types].xml Iw}, $yi} _rels/.rels
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99 comments

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    THANKS

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  19. Hi Stefan, thanks for this video. Did you try to use some keyword research tools like Metrics11? They can help you find profitable keywords niches you can use on your site (title, content, description) to get good traffic from Google

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  22. These basic steps and marketing strategies couldn't have been said any better. Thanks for sharing this video and paving the way for many small businesses to succeed in the industry.

  23. Very good content with plenty of info…I recently wrote a blog post on local marketing http://www.andrelvaughn.com/local-internet-marketing and always looking for more to add….Let me know what you think….Thanks!

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  25. i think the two worse mistake small business makes is not really clarifying what goods and/or service they offer.
    how often u pass by small business u see a logo but u have no idea what they do…also i seen lot of business fail
    because of their location . ex :i seen some business with like 10 parking spots in a busy area close to a red light , people-customers are too subconsciously lazy to get in trouble to get in your location, you gotta make sure you facilitate their experience and make it easy for them to be a customer….

  26. I agree with all these tips! Specifically when asking for testimonials, a lot of prespects are looking for proof and results before signing up for our services.

  27. The whole goal is to build your list and add value to their lives so you become number one in their mind when they think of that product or service..
    Its not all about the product ..  

  28. Agree building a list the first of many steps
    Followed by drip feed marketing or staying top of mind

  29. Online video performance isn’t just about views; it’s about audience and engagement. Relevant, consistent content to attract and retain a clearly-defined audience. You can check out my channel too for more ideas on videos, interesting video marketing portfolios and our blog for more tips and tricks in video making. www.videoinfo2020.com/blog Thanks!

  30. Another great tool for small business owners is SendTree (www.sendtree.com)–offers the ability to send mass text messages to customers (e.g., special offers) and employees (e.g., weather, change in schedules). Not free–but reasonably priced, professional, and reliable.

  31. Great video!  Here is similar one about Responsive Web Design (a small business MUST):  https://youtu.be/BDAtTuIYKYY

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  34. I enjoy your channel! Just what I needed to learn now! I enjoy a lot of the remarks as well! I'll be checking out some more of your rock star vids, please check out mine as well! Thanks and God bless!

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  36. Many thanks. Useful info about consistency and quality of business cards. Just got some new ones as I handed out an old one recently and wasn't happy with it!

  37. Deploying online videos to your marketing campaigns will attract more customers, reach your targeted audience and maximise profit.

  38. I agree 100% that list building should be a small business first step that they take when creating their marketing strategy. People usually don't purchase the first time they are presented with an offer especially when it comes to high ticket items. Just think about your buying process. You typically read the reviews first, you read more about the product details, and then you go back and forth in your mind before you make your purchase. It's the same with email marketing, the follow up emails that you send allows you to build a relationship with your prospects and/or clients. We should all collect emails and follow up with the subscribers on our list. This is marketing 101, great video!

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  41. I think that was awesome! Wish you would teach that at koocam. I would definitely pay to learn that from u to get personalized information

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  44. YES, not everyone has a BRAND, just because you have a business doesn't mean you are a brand. You are actually the first person to say it. BRAND seems to be the buzz word the last few years. If no one knows you exists, you have no brand.

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