11 Small Business Marketing Tools For 2019

11 Small Business Marketing Tools For 2019


– So, I have a question for you. How many days do you spend in your business every single week repeating the same task that
you know you could automate? Now us, as business owners, we have a huge responsibility. We need to make sure
our customers are happy. We need to make sure we
have a quality product, and most importantly, we need to make sure that we can drive a revenue and sales consistently. In this video, I’m gonna break down 11 small business marketing tools that you can start using today to make your business more efficient, automate tasks that you are
currently manually doing, and review data and reports to help you better
understand your business and find out ways that you can grow it that you never even knew were possible. Guys, make sure to stay
until the end, as well, because I’m gonna break down
the number one tool I use to sell over $30 million online in the last five years alone. Let’s go ahead and dive on into this. So, welcome back to
the channel, everybody. If you don’t know me already by now, my name is Hayden, and I am
the owner of Whiteboard Club. And on this channel, we teach people how to make more money
and grow their business. So, make sure to subscribe. Also make sure to like this video, so you can see more videos
on how we will help you make more money and grow your business. Most importantly, though,
we are going to dive into this video very strong. I am gonna go through
multiple, different companies that you can start using right now, and start working with to make your business more efficient and help you make more
money and stress less. Let’s go ahead, dive on into this. I’m gonna flip my laptop open. We’ll get started. The first software program
we’re gonna go over is ClickFunnels. Now, we’re starting with this one because this is my absolute
favorite software program out of everything we’re
gonna be talking about. The reason why that is, is number one it’s really easy to use. Number two, it makes me a lot of money, so that is a really good
reason why I like this. Now, this platform is
a drag-and-drop website and sales funnel builder. It will help you generate
leads for your business, generate more sales, and you can also host events
and memberships, as well. On top of that, you’ll be
able to easily follow up with customers with a bunch
of their automation tools. So, as you guys can see here, they almost have a 100,000 users, which is a very, very big
deal for ClickFunnels. Everybody who’s involved
with the community is very tight-knit, and to be at this level of a 100,000 users is going to be a very, very
prideful moment for them. Let’s actually dive into
my account for a second, and we’ll show you a few things. As you guys can see here, I run a bunch of different
webinars and free trainings that you can do. Let’s go ahead and click on one. This is actually a webinar
that I built for direct sales. So, you can go through and see that each one of these
has a certain step to it. Obviously, this is the sign-up page. Then we have what’s called
the registration page. You’ll then be able to watch the webinar, a replay, and order something if you decide to purchase, as well. From this point, you can just go to the thank you page, as well. You’ll be able to track your stats, all of your contacts,
your individual sales, and even, I can show
you this little thing. We have automation right here where you can trigger certain events. So, for example, anybody
who missed my webinar would get a series of these emails. Or anybody that let’s say
saw my offer, my order page, but didn’t purchase, they would get a series of these emails. This is very, very powerful when it comes to following up with your customers, and as you can see, having
all of these pre-built would definitely be able to generate a lot more buzz for your business. On top of that, you’ll be able to see they have a tool here called Actionetics, and what this is, is
email marketing platform. You’re able to build sales funnels and run email marketing campaigns
to your clients, as well. And they have Backpack, as well, which is affiliate training
and marketing platform where you can go out and create
your own affiliate program with other people who can
then sell your products and earn a commission. Now, ClickFunnels is phenomenal. Hands down, my favorite platform, and they help you out so much with all of the training and expertise they bring along with this, as well. It’s a great platform to start on, and I highly suggest checking it out. The next tool I wanna show you is a tool called MarketerMagic. Now, if you’ve ever heard of a YouTuber or somebody known as Kevin David before, well, guess what? He’s the owner and the creator
of this software program, and I can tell you, he
has done a phenomenal job. He has a collection of tools in here that you can use in your
business every single day for a fraction of the
price other people charge. I’m gonna go through here. I’ll actually show you a little bit behind my account, as well, and show you all the
benefits of MarketerMagic. So, the first thing we have right here is what’s called ClickProof. So, this is a live visitor
count on your website. I’ve actually going to
pull up my website here, and you can see that little pop-up that just came right up there. There it is again. That is ClickProof. Now, you have people that can say, they recently purchased this. They recently signed up
for a new training program, whatever it may be, you can customize it in
multiple different ways. The second thing we have is LivePic, so what this is, is a simple picture with a whiteboard installed on it where you can add somebody’s name. So, instead of saying,
“Welcome, my friend,” here, it can be, “Welcome, Hayden,” or “Welcome, Andrew,”
or “Welcome, Bethany,” any sort of name in that case, as well. You can create these and
send out these emails, so they’re very personalized for every single one of your customers. The next one we have on here is WorkHub. Now WorkHub is a centralized platform where you’ll be able to
track virtual assistants and all the work they
do for your business. You’ll be able to install
a Chrome extension and take screenshot images for when they’re working, as well. On top of that, you’ll be able to pay out all your virtual assistants through here. This is a great way to simply manage all the people you have working
for you around the world. The next one we have is EmailVerifier. This is a huge issue in the industry, is people sending you or
giving you fake emails when they sign up for your stuff. It’s really cool how powerful this is. I’ve actually installed
this on my website, so you can see here. Let’s just type in something
random, @gmail.com. If you click this, it’s not
going to let you sign up because this is a fake email in this case. But if you, let’s say, you
type in [email protected], that is one of mine. There we go. It’s going to go through, and submit to go to the next page, as simple as that. So, EmailVerifier is very, very valuable. Now, you can use it in
your business to make sure that you’re not filling your mail or your mail server up with
emails that aren’t valid. Now, the next one that we have
here is extremely powerful. He is using multiple different APIs, whether it’s Google’s or
a couple others, as well, where you can literally type
in a keyword and a location and pull up all the information. So, if you type in, let’s say, real estate agents in Los Angeles, you’ll be able to pull up all
of the real estate agents, as well as their contact numbers and social media
information related to that. And, my favorite one is MiniMe, so if you guys have ever used Bitly or any of the other platforms before, those are cool, but this one absolutely crushes it. You will be able to do
deep linking, retargeting, link trees, link shortening,
everything, as well. So, more importantly, guys,
let’s actually dive in. I wanna show you a few things on here. Here’s the platform. Very easy to use and set up. He actually has what’s called
Marketer University here, so you can click on here and
go through every single video. He teaches you how to
use ’em and set ’em up. As you guys know, that’s Kevin David, if you haven’t already seen him before. I just wanted to show you the
last thing here in MiniMe, how powerful it is, and you should really get started on this program right here. As you can see, this
is the Link Shortener, so a lot of things that I
have, I shorten obviously, like my YouTube sign-up. and my YouTube sign-up URL is one of the most important ones. Why? ‘Cause it’s 10-feet long, and nobody’s interested in
clicking on a URL like that. So, in this case, you can make
it very simple and shorter. As you guys can see here,
here are many of the people and the companies I work with, as well, that I promote. This is a great way to track analytics, and see what’s working in your business. The next tool I have for you
is one called Funnel Scripts. Now, this tool is phenomenal. It is unbelievable. Honestly, there’s really
nothing else like it on the market. This is a software program that helps you create
sales letters, scripts, webinar slides, emails,
ads, nearly everything that comes into play
when having a copywriter and having somebody write for you. So, you guys can actually
go right to Funnel Scripts. I have the link below, as well, if you wanna check this out, and you can watch this
webinar with Russell Brunsun and sorry, I know his name is Jim. I don’t know his last name though, so Jim Edwards. There we go, as well. And so, you can watch this amazing webinar with them, as well. More importantly, though, I wanna show you how Funnel Scripts works. So, we’re on the inside. This is my account. You have tons of different
scripts you can go through here. I’m gonna make this very easy. We’re just gonna do the
headlines and scripts. You guys can go through here and try out totally
different things, as well. Let’s just go to the
Killer Headlines here. We can go through some simple examples. So, they’re gonna ask you to enter in a whole bunch of questions here related to the topic you wanna talk about. Let’s just make it very simple. Let’s do Stock Investing Course. So, this you can just click here, and they’ll actually fill
in all the blanks for you. Just like that, we click Build. Guys, I’m gonna show you
how powerful this is. Look at all of the
headlines it just created. “How to Pick More Money-Making Stocks “Without Losing Money on Stocks.” Well, that’s a good one right off the bat. “How Every Beginner Investor Can Pick “More Money-Making Stocks.” It just goes through and gives
you tons of different ones. “The Truth About How to Pick
More Money-Making Stocks “and Avoid Losing Money on Stocks.” So, some of these are good. Some of these you’re gonna
wanna tweak, as well. As you guys can see here, this just explodes your creativity though. I would never be able to
come up with all of these on my own, ever. And so, they have different types of ones, like warning headlines. “Warning: Here’s What
Every Beginning Investor “Needs to Know About Stock Investing.” It’s a pretty good one
to start out, as well. You can utilize this. As I said, this is just headlines. They have webinars. They have full sales scripts. Every single thing you can use. One of the most powerful platforms that you can use to generate more content and killer headlines that
are gonna help people convert and be interested in actually
buying your product, as well. Another software program
that I use every single day is called ActiveCampaign. Now, guys, I’m not gonna
log in to my account on this because I do have a lot
of personal information, as well as customer information, but I wanna go over some
features with you here. Number one, this is one of
the best email marketing and marketing automation platforms that you can have. You can create email segmentation
based off dynamic content. You can create subscription forms. On top of that, you’ll be able to track every single event of your customers. They also have an amazing
Sales and CRM software, and you can implement messaging, whether it’s text
messages or site messages, however it may be. And on top of that, you can implement the machine learning tools that they have to win the probability and be able to predict certain sending. You can go through here. Check out this one, as well. This is hands down the number
one email marketing platform in my opinion. There’s other ones out there. ClickFunnels I had just mentioned, which was Actionetic, very good, but I love ActiveCampaign. Another one that’s extremely
popular is MailChimp, but I can tell you ActiveCampaign
crushes that one, as well. Now, this system is a
little bit more complicated to understand and set up, but once you have it set
up and once it’s running, as you can see the
customization is so much better and so much more powerful. I highly suggest this if you’re
really scaling your company and taking it to the next level because this is one of the best platforms to get insight about your business and about the things that are working and especially about the things that aren’t working, as well. This next software program
is called ManyChat. Guys, this is one of
my favorite platforms. This is the number one chatbot
for Facebook Messenger. If you want to engage your
customers 10 times more than you can on email, this
is the way to go about it.
0:13:08.066,0:13:08.000
I’m gonna go in here. I’m actually gonna show you a few things that you can use. You can go on here. I have the link below us
to sign up immediately, but I highly suggest using this platform. So, let’s dive on into this. It’s as simple as you can see here. We have our dashboard where you can see our total active subscribers, and see the people who
have unsubscribed, as well. You can go under here, you’ll be able to see
your entire audience. You’ll go here, you can
have live chat, as well, where you can directly reach out to people and reply to them through Messenger. We have Growth Tools,
which I’m gonna show you in just a second here. You have then have Broadcasting, which is this is just like an email blast. You can schedule an email, or excuse me, a Messenger message, and send it out to one of your customers. On top of that, we have Automation here. So, you have menus,
default replies, messages, keywords, all those. So, for example, this is my
company called Trade-in Tech. If anybody here puts buy and sell in or sends us a message saying,
“I wanna buy from you. “I wanna sell to you.” Well, we say, “Hey, we
don’t buy or sell anymore, “but you can join our group
to connect with wholesalers.” Guys, I wanna show you something. Look how powerful this is. 100% open rate when we sent that, and a 55% click-through rate. There is not a single
person doing email right now that has those numbers out, and that is absolutely phenomenal. We can go to just the default reply, too. Look at this, guys. Now there’s nothing to
click on in this case, but you can see. 99.1% open rate. That is absolutely unbelievable. On top of that, you can
create sequences right here. So, these are scheduled
posts that you can send out.
0:14:48.033,0:14:48.000
It’s very easy. You can go here, Create a New Sequence. We could actually click on this sequence, and we can see that we can
send this message after 30 days once somebody subscribes. And then, we’ll send
another one after 45 days. We do it between 30 and 45 days, so we don’t, honestly, piss
off any of our customers. You don’t want somebody
who’s constantly writing you every single day, you know. They’re going to unsubscribe, and they’re never gonna
see your stuff ever again. But, out of all these things, like I said, the most important thing
we have is Growth Tools. Growth Tools, there’s a
lot of different things you can use. We have landing pages. You have Website Live
Chat, all those things. The most important one I use, though, is Website Live Chat. We actually, let’s just
got to whiteboardclub.com. You guys will be able to see here. If you ever go on my website, right here in the little bottom corner, we have, “Hey, how can we help you?” This is ManyChat, a little
Growth Tool right here, which is the Website Live Chat. You can click here, go continue, and have a conversation
with me immediately, just like that. It’s really cool. There’s a bunch of other features, and it’s very inexpensive to use, as well. You then create your own custom link where people can sign
up and subscribe to you. Highly suggest getting
started with ManyChat, one of the most powerful tools out there, and as you can see, the
interest, the user engagement is just miles and miles ahead of any other email marketing
platform out there. Make sure to get started with ManyChat. The link is below to
get involved, as well, and sign up for absolutely free, as well. The most valuable
program out of everything I’m gonna show you is SEMrush, so this is search engine marketing rush. This is an all-in-one marketing toolkit for digital marketing professionals. I can tell you that this
platform is so powerful, they currently have, as you can see, over four million users. That is absolutely crazy. If you guys haven’t seen SEMrush before, you need to look at this immediately. You can click the link below that I have. It’s absolutely phenomenal. So, they focus on search
engine optimization, paid traffic, social media, content and pr, and market research. There are so many different
things that you can do in this program. I’ll dive in for just a second, and show you some things. But this is something
that’s gonna take you, honestly, months to
figure out how to perfect and go through it. I’ve been using this for, I
would say, about two years now. I am still definitely not the best at it, but I know so much more about my company and so much more about my competition. Whenever I create any form of content, I am always researching what’s working, and I can tell you, people are interested in marketing tools that make them more efficient. And that’s why I made this video, and I pulled that research from SEMrush. So, as you can see here,
they have a breakdown of multiple different things. They have SEO advertising, social media, content marketing,
competitor research toolkit, all of those types of things. You can go through here and
analyze nearly every keyword, every domain, anything that you need to, and figure out what’s working and what’s not working in your business. One of my big competitors
that I really like is a company called The Penny Hoarder. They’re pretty popular. You might have seen them around, as well. So, we can actually pull all the data from The Penny Hoarder,
and see what’s working. You can see that they have
1.2 million organic results every single month, and you can go through here and pull all different
types of data, information, their main competitors,
their top keywords, their sample advertisements,
their backlinks, all of these things are extremely powerful to understand and learn if you’re going to expand
your business online. Guys, SEMrush is a complicated tool, but I highly suggest checking it out and getting involved with it. And when you start really
scaling your company, begin to implement this
into your business, so you can research what’s
working for your competitors, so you don’t waste any time at all. The next few software
programs I’m gonna show you are gonna make your
social media management and all of your channels more efficient. So, the first one here is SocialPilot. Now, as you can understand this, a really simple way that you can schedule social media posts across
multiple platforms. I’ve been using this platform
for about three years now. As you can see, they’ve
got some huge clients, Amazon and Samsung being just two of them. There are very, very simple
platforms out there to use, but I’ve come to find that SocialPilot was the most efficient for me and the best price, as well. So, through this, as you can see, you can schedule accounts
on all different types of, you can schedule, excuse me, posts on all different types of platforms. You can also grab analytics and details from every single one of
these posts that you make. You can see the engagement,
the total amount of likes, comments, all those types of things. On top of that, you can officially manage your entire social inbox here. You can reply to customers
and send a message to them, and then on top of that, you can collaborate with team members and recognize different types of content that’s either being curated or you’re pulling from RSS feeds, as well. Now, guys, I’m not gonna go through here and show you how to set it up, but it’s pretty simple. You go ahead, you connect
your Facebook, your Instagram, your Pinterest, whatever it may be, and you can schedule out
posts from for the future of every single one of these platforms. This is a great way to go and schedule 100 or 200 posts in advance, and you never have to worry about posting for the next month or two. This is what I do, and what
my entire team does, as well, to make sure that we’re efficient and to make sure, as well, that our business is constantly
providing more content to our customers, and we
don’t have to make sure that, “Oh, crap, I forgot to send out “a social media post on Facebook.” SocialPilot handles all of that. The next tool I wanna show
you is one called TubeBuddy. Now, this is the number one
YouTube-certified platform for managing your YouTube channel. You can go through here, and as you can see, there is
a million different features. I mean, over a hundred
at least I can say here. We do everything from
productivity, bulk processing, SEO, promotions, and data
and research, as well. This is a great platform
with many a verified client that use their tools to make
their business more efficient. I’m actually gonna show
you a couple things that they do. Guys, this is a huge platform, so it’s going to take
some time for you again, just like SEMrush and these other ones. There are so many different features here that you can go through. You’re gonna have to take
the time to understand it. Other than that, we could be
here for two or three hours explaining every single one of those. Let me just show you a
few cool features though. You can actually go here
to the Chrome store, so just go to, type in
Chrome extensions on Google or go to the Chrome web store. Go ahead and type in TubeBuddy, and right here you’ll be
able to actually see this. Now, right here it’ll say, Add to Chrome. I’ve already done that to
make it simple for you guys, but you’ll be able to just go like this. Click it, and go, Add
to Chrome for TubeBuddy. Now, let’s go to the YouTube channel here, any one we have. Guys, this is my brand
new YouTube channel. I posted two videos on here, so this is one of the
videos that’s gonna be on. Make sure to subscribe and get involved ’cause I got a ton of stuff coming out. I’m really, really excited for you. But let me show you. As you can see here, you have this little thing called Channelytics. So, this is actually live stats
and information from here. It’s pulling the amount of
subscribers that I’m getting, total ones that I have, all
of my channel tags, as well. So, we can actually click
on let’s see one of these, and we can go under and pull
all of the details up, as well. So, it now has Videolytics here. Guys, this is all coming
from the Google extension with TubeBuddy. You can see how many
views, how many comments, the likes, and also the best practices, which I guess will eventually pop up. On top of that, you’ll
be able to recognize all of the tags that I use
in my business, as well, and in my videos. TubeBuddy is a great platform to make sure that you’re managing and
becoming very efficient with your YouTube channel. And, making sure that you’re showing up, and you have the top
amount of available results on their search engine, which means when anybody
types in, let’s say, make money online, it would be great if your videos popped up
or my videos popped up. Whoever has their video optimized and has the best video on top of that is going to show up in the results. So, therefore, TubeBuddy
really helps it make it more efficient for you to
rank higher, get more views, and eventually have more
subscribers, as well. The next program I have for
you is one called Camtasia, so this is actually the
program I’m using right now to film this video. This is a screen recorder
and video editing platform. Now, if you’re familiar
with other platforms, Adobe would probably be
the most popular one. Camtasia, to say it simply, is the dummied-down version of that. So, if you don’t know how to use Photoshop or if you don’t know how to use Premiere or any of those types
of things with Adobe, ’cause they are much more complicated, check out Camtasia. It’s one of the best platforms out there for creating videos. You’ll be able to do
all of these features, as you can see here, and it takes just seconds to do. I don’t think I can actually pull it up. Let me see if I can for you guys. Actually, there we go. As you can see here, I’m actually filming right now this one. We’re creating all these
different types of videos that we just went over before. It’s as simple as this. You click Record. We start recording the screen, and then you can stop it at any time. From this point, you can go through. You have your library, annotations. You have the audio effects,
the visual effects, and your basic timeline here where you can edit everything. This is a great system to
start using, very efficient, and it can edit 4K video
and all that, as well. So, it’s very easy to
use and get started with. I highly suggest checking out Camtasia if you don’t already use
it already for editing any of your videos. It is the easiest one to use. It does come with a little price. I believe it’s just over $200, worth every single penny though. There’s no doubt about it. Make sure to check this out ’cause this is my favorite
video editing software that I use and actually
the one, like I said, I used to create this video
right here alone, as well. Now, as I told you guys
from the very beginning, I was gonna mention a product
and a software program that I use to help me generate over $30 million in sales online, actually over $20 million in
the last three years, as well, and that program, as you can
see right now, is Pipedrive. This is my absolute favorite sales CRM and pipeline manager for
managing every single one of my incoming leads,
sales, prospects, customers, clients, whatever you
can possibly think of. Now, guys, I’m not gonna
log in to my account here because I do have all my
customers, all my leads, and I hope you can understand there’s just a few
things about my business that I wanna keep private in that case. But I’m gonna go through
some of the features on here ’cause this program is absolutely amazing. As you can see, it’s been rated one of the number one CRM softwares, over $24 billion in revenue
just through this alone. So, over 90,000 customers are
currently using it, as well. So, what can you do on this? Well, you can create a visual pipeline for every single one of your customers. You guys watch some of my other videos, you’ll be able to see where I
break down Pipedrive entirely through every single section. You’ll be able to see how you can section ’em off from leads, people who are interested, people who aren’t replying to you, and people you’ve closed deals with. You can then implement
email integration, as well, where you can automate certain tasks and do automated follow-up emails based on all the types of activities your customers are creating. On top of that as well,
you can set certain goals and perform certain activities, whether it’s phone
calls, sending out emails or notifications and alerts, as well. And then you’ll be able to get reporting and sales forecasting, as well, all different types of things that you can look through your business and see actually what’s
working, what’s not working, what percentage of deals are gettin’ done, and what percentage of deals
are being left on the table that you’re missing out on. On top of that, there are
so many other platforms. They have tons of
integrations that you can use, and you can implement products and really customize it however your business
works most efficiently. If you’re getting started
with anything that I suggest, out of all the ones I’ve listed, Pipedrive would be the number one, number one software I would suggest just because of how powerful it is and how many sales I’ve been
able to generate off this. This is a platform that will
help you make more money. If there are any platforms out there that you guys need to use, it’s ones that make you more money. Make sure to check out Pipedrive. You can actually click the link below in the description, as well,
to get started with it. Now, here’s what I want you to do. I want you to go out there and start implementing these tools in your business immediately ’cause these will save you time. These will automate tasks. These will take the burden and the stress off your shoulders of
being a business owner. And most importantly, this will help your customer’s journey and
experience with your company and your brand be more efficient, and therefore your customer
will feel more comfortable with you and end up
purchasing more from you. Guys, if you like this video, make sure to check out this
next video where I break down the three-step process I use to generate over $8
million in sales online. This webinar is about how to create a scalable direct sales system that generates profit on autopilot.

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